Email Outbound GTM Engineer

About the Role

We are a boutique custom software development firm targeting the US market, operating a product called Muntin. Currently, our outbound email efforts are non-existent—no domains, sequencers, lists, or campaigns. This role involves building and managing the entire outbound email process from scratch, taking complete ownership.

Key Responsibilities

• Handle the full sending infrastructure lifecycle: acquiring domains, configuring DNS records (SPF, DKIM, DMARC), setting up inboxes, warming them up, rotating domains, and monitoring blacklist status and deliverability.
• Select and implement the technology stack, including sequencers and data providers, and establish processes.
• Define the Ideal Customer Profile (ICP); help identify the industry segments that engage best based on previous diverse projects.
• Develop and source contact lists, including purchasing data if it proves effective.
• Create and test email sequences, then conduct weekly iterative improvements.
• Conduct outbound outreach on LinkedIn alongside email campaigns.
• Report on meaningful metrics such as positive reply rates and meetings secured, rather than superficial stats like open rates.

Candidate Requirements

• Minimum of 2 years experience predominantly managing B2B cold email campaigns, ideally within SaaS or agency environments.
• Demonstrable hands-on experience setting up cold email infrastructure independently, with clear understanding of why sending large volumes from fresh domains is counterproductive initially.
• Experience running campaigns targeting US audiences and capable of analyzing outcomes, including unsuccessful efforts.
• Ability to write effective email copy focused on generating replies rather than aesthetics.
• Comfortable working autonomously as the sole individual managing this function and reporting directly to the company founder.

Preferred Skills

• Familiarity with automation or enrichment tools such as Clay, n8n, Make, or custom scripting for list enhancement.
• Experience in selling services as opposed to exclusively SaaS products, acknowledging the different sales dynamics.
• Practical knowledge of addressing deliverability issues post-deployment, beyond initial setup phases.