Email Marketing Manager

About Backdropsource

Backdropsource specializes in designing and selling customized event backdrops, tension fabric displays, trade show media walls, and exhibition products. Their clientele includes businesses, churches, event planners, and trade show exhibitors across more than eight geographies.

Role Overview

We are seeking a dedicated Email Marketing Manager to take charge of and expand our email marketing channel. The role involves driving repeat purchases, nurturing leads, and crafting lifecycle campaigns that transform first-time browsers into customers and existing customers into repeat buyers. It requires hands-on involvement with strategy development, content creation, segmentation, and data analysis.

Key Responsibilities

• Develop and implement the email marketing schedule including promotional campaigns, product launches, seasonal pushes, trade show marketing, and abandoned cart or browse recovery flows.
• Design and enhance lifecycle automation workflows such as welcome series, post-purchase communications, and win-back campaigns.
• Segment customer data for targeted messaging based on categories like B2B vs. B2C, churches, trade show exhibitors, and buyer frequency (repeat vs first-time).
• Create persuasive email copy and collaborate with design teams to build on-brand templates.
• Conduct A/B testing on subject lines, sending times, layouts, and calls to action to optimize open rates, click-through rates, and conversion rates.
• Analyze key performance metrics — open rate, click-through rate, revenue per email, list growth, and unsubscribe rate — and leverage insights to improve outcomes.
• Coordinate with sales teams to assist B2B email outreach campaigns.

Required Skills and Experience

• At least 2 years of practical experience managing email marketing, preferably within the e-commerce industry.
• Proficient user of Email Service Providers; Klaviyo experience is strongly favored, with Mailchimp, Omnisend, or ActiveCampaign also acceptable.
• Strong copywriting abilities focused on crafting persuasive, conversion-driven messaging.
• Skilled in creating automated email flows and segmentation techniques.
• Basic knowledge of HTML and email template editing is beneficial but not required.
• Familiarity with Shopify platform is considered a plus.
• Experience marketing to specialized B2B niches such as events and exhibitions is advantageous.
• Exposure to SMS marketing as an additional communication channel is a bonus.

Additional Information

This is a full-time position with remote work; however, initial training will be conducted from the Coimbatore office. Compensation is competitive and aligned with industry standards.