Email Marketing Manager

Overview

An opportunity is available with our partner company seeking an Email Marketing Manager based in the United Arab Emirates. This role provides ownership of a vital email marketing channel within a dynamic digital learning and workplace compliance sector. The position involves leading campaign execution and optimization to engage prospects, clients, and partners across the buyer lifecycle, predominantly using HubSpot.

Key Responsibilities

• Manage the complete email marketing process across all stages including prospect, customer, partner, and lifecycle messaging.
• Design, schedule, and optimize various email campaigns such as newsletters, nurture sequences, product updates, webinar invitations, event promotions, and follow-ups.
• Administer audience segmentation, quality checks, deployments, reporting, and A/B tests throughout campaign workflows.
• Monitor email deliverability, inbox performance, user engagement, and ensure compliance with best practices.
• Create and maintain an experimentation plan exploring elements like subject lines, CTAs, layout, send timing, and personalized content.
• Analyze campaign results by segments like audience type, lifecycle stage, industry, persona, job title, product interests, and behavior metrics to inform improvements.
• Translate analytics into clear strategies to boost click-through rates, conversions, engagement, and sales pipeline impact.
• Build and manage campaign assets, including emails, landing pages, lists, and workflows directly within HubSpot.
• Perform detailed quality assurance before launch to ensure accuracy, relevance, timeliness, and goal alignment.
• Support integrated marketing efforts such as webinars, virtual events, product launches, customer-driven campaigns, and demand generation.
• Coordinate campaign timelines, deliverables, and tasks using Asana project management.
• Present trends, testing insights, and optimization suggestions to marketing stakeholders regularly.
• Work closely with Marketing Operations for accurate campaign reporting and data integrity.
• Leverage AI-based tools to enhance email content creation, personalization, testing, workflow efficiency, and reporting.

Qualifications and Skills

• Minimum three years’ experience in email marketing, lifecycle marketing, or related campaign management roles.
• Proven expertise with HubSpot Marketing Hub for creating emails, landing pages, forms, lists, campaigns, and related assets.
• Familiarity with Asana for coordinating campaign tasks and projects.
• Strong grasp of email marketing best practices, including deliverability, segmentation, and audience management.
• Experience designing and implementing A/B testing programs to inform marketing optimization.
• Analytical proficiency to detect patterns, trends, and actionable insights from campaign data.
• Excellent copy-editing and proofreading skills paired with meticulous attention to detail and commitment to quality assurance.
• Fluent English communication abilities in both written and verbal forms.
• Ability to collaborate effectively with multiple marketing teams and operate during US business hours full-time.
• Experience employing AI-enhanced tools such as ChatGPT, Claude, or HubSpot AI to improve marketing productivity.
• Prior experience with B2B SaaS marketing, lead nurturing, webinars, virtual events, or product launches is advantageous.
• Certification in HubSpot Marketing Hub and knowledge of Salesforce CRM are desirable.
• Basic HTML and CSS skills for email troubleshooting and customizations are a plus.
• Experience managing campaigns across multiple buyer personas, audience segments, and lifecycle stages adds value.

Benefits

• Full-time employment with remote work flexibility.
• Work closely within an established North American marketing team.
• Take ownership of a critical digital marketing channel with substantial impact.
• Apply data-driven experimentation, personalization, and AI tools for ongoing marketing improvement.

Additional Information

This role involves working closely with several cross-functional teams including Demand Generation, Product Marketing, Customer Marketing, Marketing Operations, and Revenue Operations to maximize marketing effectiveness. The position runs during U.S. business hours, and the recruitment process utilizes AI-assisted candidate screening methods to promote fairness and efficiency. The final hiring decision is managed internally by the partner company.

Applicants acknowledge data processing for recruitment and may exercise applicable privacy rights under data protection laws.