E-Commerce Omnichannel Operations Manager

Role Overview

Take charge of crafting and implementing comprehensive e-commerce and omnichannel strategies aimed at boosting both sales and profitability. This role demands overseeing all facets of e-commerce operations including commercial management, digital marketing, and customer experience to ensure integrated performance across online and physical retail channels.

Key Responsibilities

• Design and deploy strategies for e-commerce and omnichannel that enhance revenue and profit objectives.
• Supervise e-commerce profit and loss accounts, monitor sales results, and evaluate key performance metrics and commercial goals.
• Manage the suite of digital marketing initiatives such as SEO, pay-per-click campaigns, social media promotions, email marketing, and affiliate channels.
• Lead online merchandising efforts encompassing product selection, promotional campaigns, personalization techniques, and improving conversion rates.
• Oversee website operations including content management, new product launches, quality assurance, order fulfilment, and overall customer experience.
• Ensure flawless integration between digital and brick-and-mortar retail platforms to provide a unified customer journey.
• Coordinate with e-commerce platforms, customer relationship management systems, technology partners, digital agencies, and external suppliers.
• Perform in-depth analysis of customer behavior and sales data to identify opportunities for accelerating growth and enhancing operational efficiency.
• Develop and maintain standardized e-commerce procedures, policies, and quality benchmarks.
• Drive continuous innovation and improvements across all aspects of the digital customer journey.

Qualifications & Experience

• Earned a bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or a related field.
• Possess at least five years of relevant professional experience in e-commerce, digital commerce, omnichannel operations, or similar disciplines.
• Prior experience within sectors such as sports, apparel, footwear, fashion, lifestyle, or retail is highly preferred.
• Comprehensive knowledge of the GCC region's retail and e-commerce landscape, supported by practical work experience in this market.
• Proven track record in building and managing successful e-commerce and omnichannel business strategies.
• Hands-on experience managing e-commerce commercial outcomes, ideally including profit and loss accountability.
• Strong proficiency with e-commerce platforms, CRM tools, digital marketing technologies, and data analytics software.
• Experience collaborating with digital marketing agencies, technology vendors, web developers, and other third-party service providers.
• Expertise in online merchandising, customer acquisition strategies, conversion rate optimization, and digital customer engagement.
• Exceptional skills in analysis, project coordination, problem resolution, and stakeholder communication.
• Robust commercial insight enabling the translation of data analytics into practical business decisions.