Director, Technology Solution Marketing

Overview

Based in Dublin, Ireland, this hybrid role requires working onsite one day per week. Bentley Systems seeks a visionary marketing leader to shape the market narrative of its core technology platforms such as digital twins, AI, connected data, and platform capabilities. Reporting to the VP of Product & Industry Marketing, the successful candidate will influence how Bentley's technology strategy is communicated internally and differentiated externally, collaborating closely with executive leadership to develop long-term strategic narratives and thought leadership across products and industries.

Key Responsibilities

• Partner with executive leadership as a trusted advisor to shape and steer Bentley's long-term technology positioning and strategy.
• Lead the primary marketing efforts for Bentley’s horizontal technology portfolio, translating strategies into differentiated messaging and positioning.
• Develop clear, consistent messaging frameworks for core technology platforms to be aligned across industries, products, and go-to-market initiatives.
• Create compelling value propositions centered on customer outcomes.
• Drive thought leadership by identifying emerging trends and collaborating with executives on key industry narratives.
• Engage with analysts, customers, and industry influencers to validate and reinforce market position.
• Lead, mentor, and develop a team of solution marketers, while remaining hands-on with messaging and positioning tasks.
• Ensure alignment of team priorities with business goals and evolving market demands.
• Collaborate cross-functionally with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to deliver consistent global activation of technology messaging.
• Establish scalable frameworks, standards, and processes for organization-wide consistent execution.
• Maintain comprehensive expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise tech trends.
• Analyze market intelligence including analyst reports, customer feedback, competitive data to inform forward-looking strategic positioning.

Qualifications

• Minimum 15 years of B2B enterprise technology marketing experience, including leadership roles focusing on platforms, AI, cloud, data, or digital transformation solutions.
• Proven track record influencing executive leadership and shaping company-wide technology strategy and messaging.
• Effective ability to lead through influence in a complex, global matrix organization.
• Exceptional skills in crafting messaging and positioning that simplify complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong collaborative leadership across product, sales, and go-to-market teams.
• Technical fluency and curiosity in relevant technology fields.
• Bachelor’s degree or equivalent experience/training.

Benefits and Culture

• Participate in a cooperative workplace where teamwork and innovation thrive.
• Competitive salary and benefits package.
• Bentley Impact Day: a day off annually to volunteer with an organization of your choice.
• Cultural recognition programs celebrating achievements through awards and the Bentley Achievers platform.
• Commitment to inclusion, belonging, and employee wellbeing via global initiatives and resource groups.
• Work for a company dedicated to enhancing global infrastructure sustainability, connectivity, and resilience with a broad global impact.

Equal Opportunity

Bentley is an equal opportunity employer embracing diversity without discriminating based on race, gender identity, sexual orientation, disability, marital status, religion, nationality, caste, age, or other protected characteristics.