Director - SEO

About the Company

We are a prominent Digital Experience Software and Services company focused on delivering holistic solutions that enhance customer interactions and fuel business expansion. Our mission is to revolutionize content distribution and visibility with a cutting-edge platform driven by data and AI to enable discovery, tailor experiences, and boost conversions. We maintain a culture of collaboration and a commitment to excellence, recognized as a Great Place to Work.

Role Overview

The company seeks a highly strategic and execution-driven Director – Search to manage enterprise-level search visibility across organic, local, technical, and AI-driven search landscapes from Bangalore. This senior leadership position commands full ownership of Search strategy and product vision, including Technical SEO, Local SEO, GEO (Generative Engine Optimization), and Schema, collaborating cross-functionally with Product, Engineering, Content, UX, Analytics, Local Listings, and Marketing teams.

Challenges to Address

• Maintaining enterprise brand authority and visibility across traditional, local, and AI-first search environments where answers are generated beyond mere linking.
• Building a scalable schema, entity intelligence, and local SEO infrastructure to enable search engines and AI systems to thoroughly interpret and surface client digital properties.
• Integrating Technical SEO, Local SEO, and GEO into a unified, scalable strategy for complex, multi-location enterprise clients.
• Leveraging AI, automation, and data workflows to accelerate insight delivery, minimize manual efforts, and scale large search initiatives efficiently.

Primary Responsibilities

• Lead and optimize Technical SEO efforts for large-scale websites: enhance crawlability, rendering, indexing, Core Web Vitals, internal linking, site architecture, XML sitemaps, canonicalization, and more.
• Design and govern enterprise schema and structured data strategies using JSON-LD and schema.org vocabularies; develop entity mapping frameworks and knowledge graph alignment to elevate brand and product authority.
• Manage local SEO strategies for multi-location clients: oversee Google Business Profile optimization, citation management, local schema, local landing pages, and performance audits across sectors like hospitality, finance, and retail.
• Develop GEO and AI search optimization strategies to improve brand visibility in AI-powered search systems including Google AI Overviews and ChatGPT.
• Utilize data analytics and automation tools (Google Search Console, GA4, BigQuery, SQL, Python, APIs, Looker Studio) to extract actionable insights, build dashboards, automate reporting, and measure KPIs linked to search performance and conversions.
• Lead and mentor a Bangalore-based team of search professionals spanning Technical SEO, Local SEO, schema engineering, entity optimization, GEO, and AI-driven search automation.
• Collaborate closely with marketing, product, engineering, analytics, and content teams internationally to influence strategy, execution, and delivery standards.

Required Qualifications and Experience

• Bachelor’s or Master’s degree in Marketing, Computer Science, Communications, or a related discipline.
• A minimum of 10 years of comprehensive SEO experience including Technical SEO, Local SEO, schema engineering, entity optimization, and GEO, with at least 3–4 years in a senior or Director-level leadership role.
• Experience in digital marketing agencies, SaaS companies, or MarTech environments is preferred.
• Proven capability managing enterprise-scale multi-location SEO projects across clients, particularly in hospitality, financial services, or retail sectors.
• Advanced proficiency with SEO and analytics tools such as Google Search Console, GA4, Screaming Frog, BigQuery, Looker Studio, Ahrefs/Semrush, and Jupyter Notebook/Colab.
• Strong background in structured data implementation (JSON-LD, schema.org types), rich results optimization, knowledge graph and entity management.
• Expertise managing Google Business Profile, local citations, NAP governance, local schemas, and multi-location SEO strategies.
• Experience leading teams and cross-functional collaborations, with excellent English communication skills.
• Skilled in leveraging AI and automation to enhance SEO workflows using LLMs, Python, prompt engineering, and AI-assisted audit and reporting techniques.
• Business acumen connecting SEO and content strategies to revenue, client retention, and growth outcomes.