Director Marketing Communications

Job Overview

The Marketing and Communications Director will spearhead the creation and implementation of strategies to boost the organization's brand visibility, enhance customer interaction, and contribute to overall business expansion. This position requires an innovative strategist capable of combining creative initiatives with effective leadership across diverse teams and external partners.

Key Duties

• Formulate and apply robust marketing and communication plans consistent with organizational aims.
• Maintain brand consistency across various media and marketing deliverables.
• Supervise content creation for digital, print, and broadcast mediums to elevate brand engagement.
• Manage digital marketing efforts including SEO, SEM, social platforms, and email campaigns.
• Develop and nurture media relationships, manage crisis communication, and enhance the organization's public image.
• Organize corporate events, trade fairs, and promotional campaigns to maximize brand exposure.
• Conduct in-depth market research to stay ahead of trends and assess competitor positioning.
• Recruit, train, and lead a results-driven marketing and communications team.
• Administer the marketing budget ensuring efficiency and maximized return on investment.
• Establish metrics to evaluate marketing performance and foster continuous development.

Required Knowledge & Skills

• Experienced in designing and executing long-range marketing strategies tied to business objectives.
• Excellent speaking and writing abilities, adept at creating compelling and persuasive communications.
• Skilled in data interpretation to guide strategy refinement and performance improvement.
• Advanced knowledge of digital marketing tools, trends, and platforms.
• Familiarity with ERP systems, specifically functional SAP skills, is essential for success in this role.

Experience & Education

• At least eight years of professional experience with a minimum of five years in a leadership role within marketing.
• Preferred experience of two years working in the Gulf Cooperation Council region.
• Degree holders in Marketing, Public Relations, Communications, Business Administration, or related fields.
• Possession of professional certification or advanced education in Marketing, PR, Communications, or a related discipline is highly desirable.