Director, Lifecycle Marketing

About the Role and Responsibilities

Singtel values diversity, inclusion, and fairness in its workforce, fostering innovative connections with customers through a collaborative culture. This leadership position entails overseeing the consumer base to reduce churn, enhance recontracting, increase average revenue per unit (ARPU), and meet upsell targets by developing data-driven customer lifecycle strategies. The role involves leading the creation and implementation of lifecycle marketing plans focused on retention, revenue growth, and customer loyalty initiatives.

The Director spearheads the integration of AI in lifecycle marketing, including hyper-personalization frameworks with automated content generation and real-time decision engines. Remaining vigilant of market shifts and competitive dynamics is crucial to maintaining consumer business relevance, as is adapting messaging and channels informed by customer insights.

Innovation in marketing campaigns through hyper-personalization, contextual targeting, and automation is a key expectation, working alongside marketing, sales, and data science teams to deploy propensity models and behavioral data-driven flows. The role also manages customer data analysis, reporting marketing effectiveness metrics weekly.

Talent development is essential, involving resource planning, balancing workloads, skills enhancement, hiring, and retention to build a high-performance team. Collaborating across teams to plan, execute, and prioritize campaigns, including calendar and segmentation management, will ensure streamlined communications.

Required Qualifications and Skills

• Bachelor's degree in Business, Marketing, Finance, Accountancy or related discipline; MBA is preferred.
• Proven experience in large corporations or multinational companies with expertise in customer management, churn reduction, and lifecycle marketing.
• Strong results-driven attitude with skills in stakeholder management and marketing strategy development.
• Expertise in designing customer journeys, encompassing online/social media marketing, loyalty programs, web and mobile applications.
• Knowledge of device ecosystems, telecommunications data, customer analytics, and experience management across channels like retail and call centers.
• Business acumen complemented by excellent presentation, creativity, analytical, leadership, people management, budget management, and stakeholder engagement skills along with a proactive mindset.

Benefits

• Comprehensive health and wellness offerings.
• Continuous training and development opportunities.
• Internal career mobility prospects.

Additional Information

Singtel encourages candidates to join and grow within an award-winning, diverse workplace culture committed to innovation and digital future advancements.