Director, Analytics and Insights

About the Role

Singtel values a dynamic and inclusive workforce where diverse backgrounds and perspectives fuel innovation and foster strong customer relationships. We promote a culture free from discrimination, focused on fairness, performance, inclusivity, and collaboration. Join us to help shape a brighter digital future.

The Director of Analytics and Insights leads the Consumer Group's analytics, business intelligence, and insights division. This role empowers data-driven decisions, fosters commercial growth, enhances customer experience, and improves operational efficiency throughout the company.

The position is tasked with defining and implementing the overall analytics strategy, advancing AI and data competencies, and embedding a culture centered on evidence-based choices across all business areas. Collaborating closely with senior business and technology leaders, this role transforms complex datasets into practical strategies for long-term competitive advantage and business transformation.

Key Responsibilities

• Formulate and oversee the Consumer analytics and insights strategy aligned with the company's priorities to ensure analytics initiatives drive clear business impact and support strategic decision-making.
• Champion data-driven transformation across commercial, customer, operational, and digital sectors to boost adoption of analytics and evidence-based practices organization-wide.
• Collaborate with senior leaders to identify avenues for growth, uncover customer insights, and enhance operational processes, thereby improving revenue, customer retention, experiences, and efficiency.
• Lead and nurture high-performing analytics and BI teams to strengthen capabilities, retain top talent, and build a strong succession framework.
• Establish and enforce enterprise-wide analytics governance, standards, and best practices to enhance data quality, consistency, compliance, and governance maturity.
• Steer comprehensive KPI management, executive-level reporting, and performance analytics to deliver timely, accurate, actionable insights for leadership decision-making.
• Work closely with technology and data teams to modernize platforms and infrastructure, creating a scalable, reliable analytics ecosystem ready to support ongoing business expansion.
• Oversee analytics investment decisions, budget management, and resource allocation within the Consumer Data Squad.
• Advocate for continuous innovation in analytics, artificial intelligence, automation, and customer intelligence capabilities.

Qualifications and Expertise

• A degree in Business, Analytics, Data Science, Computer Science, Economics, Engineering, or related fields.
• Extensive experience (12 to 15+ years) in analytics, BI, data science, or insights roles, preferably in telecommunications, technology, or large consumer-focused companies.
• Proven leadership in managing large, cross-functional analytics teams.
• Demonstrated success in delivering measurable business outcomes through data-driven strategies.
• Strong knowledge of advanced analytics, predictive modeling, AI/ML techniques, and data visualization methodologies.
• Proficiency with analytics and BI tools such as SQL, Python, R, Tableau, Power BI, or equivalent platforms.
• Deep understanding of data governance, privacy, cybersecurity, and compliance regulations.
• Experience in driving organizational change and fostering analytics adoption.
• Ability to balance innovation initiatives with operational execution and governance requirements.