Direct Sales Executive

Company Overview

Kroma Visual Co is a dynamic design and media agency that collaborates with contemporary brands to develop sharp, unified visual identities. The firm integrates strategic graphic design, bespoke web design, and expert photography to help clients engage their audience and drive business growth. Serving as a comprehensive single point of contact, Kroma Visual Co streamlines processes by consolidating multiple vendors into one cohesive agency. Its results-oriented methodology ensures that visuals and website layouts build trust swiftly and convert prospects into clients efficiently.

Role Summary

The Direct Sales Executive will be responsible for cultivating and maintaining strong relationships with prospective and current clients, managing the sales funnel, and preparing proposals and quotations in partnership with the creative team. Daily duties include following up on leads, negotiating contract terms, collaborating with internal teams to enable smooth project transitions, and monitoring sales performance relative to targets. The role also involves staying updated on industry trends, competitor activities, and customer expectations to continuously improve sales approaches and foster enduring partnerships.

Key Qualifications

• Excellent communication capabilities, encompassing clear presentations, negotiation, and interpersonal interaction.
• Proven expertise in customer service focused on responsiveness, relationship development, and client satisfaction.
• Strong sales proficiency including lead generation, deal closure, and pipeline management.
• Basic financial knowledge pertinent to pricing strategies, budgeting, and forecasting revenue.
• Experience or familiarity with insurance or service-oriented sectors advantageous for consultative sales.
• Background in direct sales, business development, or account management preferably within creative, media, or marketing fields.
• Ability to work onsite in Accra with effective time management to meet or exceed set performance metrics.
• Relevant educational background such as a diploma, WASSCE, or degree in Business, Marketing, Communications, or related disciplines preferred.