Digital Outreach & Lead Intelligence Executive

About the Role

Amar Realty seeks a dynamic and digitally proficient Digital Outreach & Lead Intelligence Executive to enhance our digital footprint, establish significant social impact, and continually grow an extensive real estate lead directory. This role differs from traditional digital marketing and paid advertising positions, focusing instead on comprehensive research and lead development.

Key Responsibilities

• Develop and maintain an organized database of real estate prospects including individuals, investors, business owners, and institutions through thorough research of both online and offline legitimate sources.
• Collect detailed data such as names, locations, professions, companies, contacts (where legally accessible), social profiles, property interests, investment profiles, buying requirements, lead categories, and status updates while ensuring the highest data accuracy.
• Conduct digital lead research by scanning social media, forums, directories, and networks to identify potential real estate opportunities and buyer intent signals like home upgrading, relocation, or investment interest.
• Engage in community building by identifying and contributing to social, educational, business, and local initiatives to foster trust, brand visibility, and lasting relationships.
• Monitor multiple social media platforms for relevant discussions and audiences, develop organic outreach strategies, support content creation, and manage authentic engagement that generates leads.
• Qualify leads by assessing their potential and providing contextual information for the sales team, continuously improving lead discovery methods.
• Adhere to a measurable daily workflow involving prospect discovery, signal research, opportunity prioritization, and lead directory maintenance.
• Maintain lead databases using Excel, Google Sheets, or CRM tools and generate regular reports to track progress, measure conversion, and recommend process enhancements.

Requirements

• 1 to 3 years of experience in digital marketing, lead generation, market research, business development, telecalling support, or related fields.
• Proficient internet research skills using tools like Google Search, Maps, social media, and online directories.
• Strong familiarity with platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Competent in Excel and Google Sheets for data organization and analysis.
• Excellent attention to detail and communication skills, both written and verbal.
• Ability to decipher relevant information from large datasets and work accurately with repetitive tasks.
• Self-motivated with a focus on achieving targets.
• Preferred experience in real estate, property, construction, finance, or B2C sales with exposure to CRM systems, lead generation tools, and buyer behavior analysis.
• Knowledge of AI tools for enhancing research and data productivity is advantageous.
• Multilingual communication skills in Marathi, Hindi, and English are beneficial for the Pune region.

Additional Information

This position is not focused on paid advertising but emphasizes research, analysis, organization, engagement, and lead qualification to generate actionable sales opportunities. The ideal candidate enjoys exploring digital platforms, uncovering buyer intent, maintaining databases, and translating data into practical leads.

Compensation

Monthly stipend ranges between ₹10,000 to ₹12,000.