Digital Marketing Manager

Overview

The Digital Marketing Manager position involves managing digital marketing initiatives across both B2B lead generation and B2C enrolment campaigns, reporting directly to the Director. The role divides time with 60% dedicated to B2B demand campaigns targeting senior executives via a multi-channel approach and 40% focused on B2C campaigns for MBA, L3, and HND programs targeted at students in Dubai and Malta markets. A key responsibility includes creating and maintaining analytics dashboards to support data-informed decision-making for leadership.

Primary Responsibilities

• Design, implement, and optimize content and communication strategies for various B2B channels such as cold emails, LinkedIn thought leadership, Sales Navigator, conferences, expert sessions, CRM nurturing, gated content, and partner materials.
• Enhance cold email outreach effectiveness by A/B testing subject lines and follow-up sequences across multiple products.
• Lead LinkedIn content strategies for company and practitioner pages, including monthly plans and audience engagement analytics.
• Organize and implement content-driven strategies for in-person conferences, including participant outreach and follow-up communications.
• Write and maintain nurturing email sequences, session promotions, partner communications, and gated landing pages to boost website qualified traffic through integrated B2B channels.
• Manage intake-specific marketing campaigns for MBA, L3, and HND programs across multiple annual intakes, customizing efforts for Dubai (BDM channel) and Malta (Direct channel).
• Oversee paid advertising campaigns on LinkedIn Ads, Meta, and Google Ads tailored for working professionals in both territories with clear messaging distinctions.
• Create compelling copy for B2C ads, landing pages, and email nurture aimed at career-focused learners seeking flexible online education.
• Control campaign budgets for various programs and reporting campaign performance after each intake cycle while driving continuous growth in qualified web traffic.
• Develop comprehensive marketing analytics dashboards covering B2B outreach metrics, conversion rates, campaign performance by program and territory, and provide weekly integrated reports with actionable insights to leadership.
• Implement and maintain precise tracking and campaign attribution frameworks including UTM parameters and CRM pipeline stages to ensure accurate data collection across all channels.

Key Performance Indicators

• Quality of leads and conversion efficiency from enquiry to enrolment.
• Cost per lead (CPL) and returns on ad spend (ROAS).
• Engagement and click-through rates among targeted professional groups.
• Effectiveness and budget management of campaigns.
• Impact of paid media on student recruitment and brand development goals.

Required Skills and Experience

• At least 3 years of proven experience in digital marketing with responsibility for both B2B lead generation and B2C conversion campaigns.
• Expertise in B2B content marketing and outbound multi-channel demand generation targeting senior decision-makers, including cold email sequencing and LinkedIn outreach.
• Strong copywriting ability across emails, LinkedIn posts, paid advertisement creatives, landing pages, and nurture campaigns with an emphasis on performance optimization.
• Hands-on experience managing paid media campaigns in LinkedIn Ads, Meta, and Google Ads targeting lead quality and conversions.
• Background in marketing for higher education, professional training, or corporate learning sectors, especially familiarity with intake-based campaign scheduling.
• Capability to develop marketing analytics dashboards that transform complex data into clear managerial insights; proficiency using Zoho CRM, LinkedIn Campaign Manager, Google Analytics, and data visualization platforms.
• Excellent project management skills, independently orchestrating multiple campaigns simultaneously across various audience segments and channels while meeting deadlines.

Preferred Qualifications

• Experience creating LinkedIn thought leadership content for practitioners or subject-matter experts.
• Knowledge of Apollo.io or similar platforms for cold outreach sequencing and Umbraco CMS or equivalents.
• Familiarity with UAE (Dubai) and Malta markets within educational or B2B service environments.
• Understanding of potential channel conflicts between BDM partners and Direct channels.
• Experience with account-based marketing or ICP-focused demand generation targeting professional services audiences.

Additional Information

Number of Vacancies: 1

Employment Type: Full-time, onsite in Noida, Uttar Pradesh, India

Salary Details: Competitive salary offered, specifics not disclosed

Application Deadline: January 1, 2035

Start Date: Immediate hire possible

Eligibility: Applicants must have at least 3 years of relevant experience.

Perks: Job offer provided upon selection.