Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for managing the digital marketing strategies for both B2B demand generation and B2C enrolment activities, working closely with the Director. The role allocates 60% of efforts to driving B2B pipeline marketing and 40% to supporting B2C enrolment campaigns focused on MBA, L3, and HND programs in Dubai and Malta. An essential part of the role involves designing and maintaining marketing analytics dashboards to assist leadership with data-driven decisions.

Key Responsibilities

• Develop and implement content strategies for all B2B channels including cold email sequences, LinkedIn thought leadership, Sales Navigator outreach, conference campaigns, CRM nurture sequences, gated content, and partner materials.
• Manage cold email outreach across three product lines, enhancing reply rates and subject lines through structured A/B testing.
• Lead LinkedIn content strategy for company and individual practitioner pages, produce editorial calendars, post briefs, and analyze Ideal Customer Profile engagement weekly.
• Organize in-person conference campaigns with content arcs, delegate coordination, and post-event communications.
• Create and upkeep CRM nurture copy, session promotions, partner briefs, and gated landing pages.
• Consistently grow qualified B2B traffic to the company website by coordinating across channels.
• Plan and execute intake-based campaigns for MBA, L3, and HND programs targeting multiple annual intakes with tailored messaging for Dubai (BDM) and Malta (Direct) audiences.
• Manage paid campaigns on LinkedIn Ads, Meta, and Google Ads ensuring distinct messaging per territory and optimize for lead quality and conversions.
• Write B2C marketing content for ads, landing pages, and nurture emails targeting career-driven professionals.
• Oversee campaign budgets across programs and intakes, providing performance reports after each cycle.
• Develop comprehensive marketing dashboards for both B2B and B2C funnels including performance metrics such as outreach volumes, response rates, lead quality, conversion rates, CPL, CTR, ROAS, and enrolment tracking.
• Provide weekly consolidated reports to leadership highlighting B2B pipeline status and B2C enrolment forecasts with insightful variance analyses and recommended actions.
• Maintain tracking systems such as UTM parameters and Zoho CRM pipeline stages to ensure accurate campaign attribution and data integrity.

Success Metrics

• Lead quality and conversion rates from inquiry through enrolment.
• Cost per Lead (CPL) and Return on Ad Spend (ROAS).
• Engagement and click-through rates among target professional segments.
• Campaign efficiency and budget utilization effectiveness.
• Impact of paid media on overall student recruitment and brand growth objectives.

Candidate Profile

• Minimum of 3 to 5 years of experience in digital marketing with proven leadership in B2B lead generation and B2C conversion campaigns.
• Strong expertise in B2B content marketing, including cold email sequencing, LinkedIn outreach, and multichannel campaigns targeting senior decision-makers.
• Exceptional copywriting skills across cold emails, social media content, advertisements, landing pages, and email nurturing with a focus on driving measurable improvements.
• Hands-on experience managing paid media campaigns on LinkedIn Ads, Meta, and Google Ads with optimization for lead generation and conversion effectiveness.
• Experience in marketing within higher education, corporate learning, or professional training sectors, particularly with intake-based campaign scheduling.
• Ability to design marketing analytics dashboards and data visualization reports, proficient in Zoho CRM, LinkedIn Campaign Manager, Google Analytics, and related tools.
• Outstanding project management skills to successfully oversee simultaneous campaigns across various channels without close supervision.
• Desirable assets include experience creating LinkedIn thought leadership for experts, familiarity with Apollo.io or similar cold outreach tools, Umbraco CMS knowledge, and understanding of regional markets like Dubai and Malta along with channel conflict management and account-based marketing strategies.

Additional Details

• Number of Openings: 1
• Location: Jaunpur, Uttar Pradesh, India (Onsite Role)
• Employment Type: Full Time
• Immediate Joining Preferred
• Salary: Competitive and based on experience

Who Can Apply

Applicants must have a minimum of three years of professional experience in digital marketing to be eligible for this position.