Digital Marketing Executive

Role Overview

We seek a results-oriented Digital Marketing Executive to enhance and expand our brand presence across e-commerce marketplaces, quick-commerce platforms, social channels, and SEO-driven website growth. This role demands daily management of marketplace listings and campaigns, driving product visibility, analyzing performance metrics, coordinating creative efforts, and boosting sales and customer acquisition.

Key Responsibilities

• Handle and optimize product listings on platforms including Amazon, Flipkart, BigBasket, among others, updating titles, descriptions, keywords, visuals, and category placements.
• Track and analyze marketplace sales data, traffic, conversion rates, stock levels, and customer feedback.
• Design and oversee marketplace advertising campaigns such as sponsored products and keyword ads, monitoring metrics like ROAS, ACOS, CTR, CPC, and conversions.
• Organize promotional offers, deals, and participate in platform campaigns; monitor competitor activity, pricing strategies, and market trends.
• Coordinate closely with operations and inventory teams to maintain stock availability and ensure flawless listings.
• Manage brand presence on quick-commerce outlets including Blinkit, Swiggy Instamart, Zepto, BigBasket Now, focusing on product availability, store coverage, SKU performance, and geographic expansion.
• Plan promotional activities, discounts, banners, and advertising campaigns on quick-commerce channels; analyze sales by SKU and location and optimize campaigns based on key performance indicators.
• Drive social media marketing efforts across Instagram, Facebook, YouTube, LinkedIn by creating and executing content calendars featuring reels, stories, posts, carousels, user-generated content, product and festival campaigns, and educational material.
• Write compelling captions, develop CTAs and hashtags, and collaborate with creative teams, influencers, and content creators; evaluate engagement and follower growth metrics.
• Perform SEO functions: conduct comprehensive keyword research, optimize website and product pages, blogs, using on-page SEO techniques like meta tags, internal linking and image alt text; manage local SEO and content creation to increase organic traffic and keyword rankings.
• Identify and resolve technical SEO issues in cooperation with web developers, implement link-building strategies, and utilize tools such as Google Search Console and Google Analytics for performance tracking.
• Execute and monitor paid performance marketing campaigns via Meta Ads, Google Ads, marketplace ads, and quick-commerce ads with budget oversight, creative testing, and audience targeting.
• Generate detailed weekly and monthly reports covering sales performance, advertising effectiveness, SEO progress, social media metrics, ROAS, conversions, and customer acquisition, recommending data-driven improvements.

Required Qualifications and Skills

• Solid expertise in marketplace and e-commerce marketing including hands-on experience with Amazon, Flipkart, and BigBasket or similar platforms.
• Familiarity with quick-commerce platforms such as Blinkit, Instamart, and Zepto preferred.
• Strong understanding of SEO, keyword research, and execution.
• Competence in Instagram and short-form video content strategies.
• Experience with Meta Ads and Google Ads platforms.
• Proficient in Excel or Google Sheets for analysis and reporting.
• Strong written communication and copywriting abilities.
• Ability to handle coordination with multiple external agencies, designers, platform teams, and internal stakeholders simultaneously.
• Proactive approach, excellent organizational skills, and a focus on measurable, result-driven marketing activities.

Preferred Experience

• 2 to 5 years' experience in digital or performance marketing, e-commerce, or related fields.
• Background working with D2C, FMCG, food, or consumer brands is a plus.
• Experience managing concurrent marketplace sales and digital marketing campaigns is advantageous.

Performance Indicators

• Growth in marketplace and quick-commerce sales
• Advertising return on ad spend (ROAS) and efficiency
• Improvement in marketplace ranking, visibility, and conversion rates
• Growth in organic website traffic and keyword rankings
• Increased social media reach, engagement, and audience size
• Effective lead and order generation
• Consistent campaign execution and timely reporting with optimization

Ideal Candidate Profile

The ideal candidate understands the full digital consumer journey – from brand discovery on social media and search engines through product search on various e-commerce and quick-commerce platforms, culminating in customer purchase. This individual combines creativity, commercial awareness, data-driven decision-making, and strong execution skills to directly impact sales growth through integrated digital marketing strategies.