Digital Marketing Executive
Pallywear Gifting Solutions Private Limited
Chennai, Tamil Nadu, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- INR 20,000 – INR 45,000 / month
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- This role is open for candidates with 1 to 3 years of experience in digital marketing, preferably those familiar with apparel, customized products, or corporate gifting sectors. It requires working full-time on-site in Chennai, Tamil Nadu, India.
- Resume
- Required to apply
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Job description
Overview
Pallywear Gifting Solutions Pvt. Ltd., based in Chennai, is seeking a creative and results-focused Digital Marketing Executive to handle its digital footprint and drive quality leads for its custom apparel, sportswear, and corporate gifting sectors. This role emphasizes lead generation and business expansion beyond mere content posting.
Primary Duties
- Oversee and curate content for Instagram and Facebook platforms.
- Develop engaging posts, Stories, and Reels aligned with current trends.
- Manage and optimize Meta advertising campaigns across Facebook and Instagram.
- Generate targeted leads for custom T-shirt orders, sports jerseys, and corporate merchandise.
- Implement Click-to-WhatsApp advertising strategies and monitor their effectiveness.
- Coordinate with the design team to produce appealing marketing visuals.
- Track and analyze digital campaign KPIs, producing regular performance reports.
- Enhance brand visibility, reach, and audience engagement online.
- Support basic SEO efforts, Google Business Profile management, and other related digital marketing activities.
Required Expertise
- Proficiency with Meta Ads Manager and Facebook/Instagram marketing.
- Experience in creating Instagram Reels and strategizing content.
- Strong lead generation and performance marketing capabilities.
- Basic familiarity with Canva or equivalent creative tools.
- Fundamental copywriting skills for digital platforms.
- Competency in analyzing digital marketing data and metrics.
- Knowledge of designing and managing Click-to-WhatsApp campaigns.
Preferred Attributes
- Creative, up-to-date with social media trends and innovations.
- Experienced in managing Facebook and Instagram ad campaigns effectively.
- Ability to generate quality leads and assess campaign success.
- Responsible, goal-driven, and capable of collaborating with sales and design teams.
- Interest in career growth within a quickly advancing apparel and sportswear company.
Performance Metrics
- Lead quality and cost efficiency per lead.
- Number of WhatsApp enquiries generated through campaigns.
- Overall campaign performance and social media account growth.
- Support for turning leads into confirmed orders.
Additional Information
This position requires 1 to 3 years of digital marketing experience, preferably with background in apparel, fashion, e-commerce, customized products, or corporate gifting. The role is full-time, based at their Chennai office.
Salary Range: ₹20,000 to ₹45,000 per month.