Digital Marketing Executive

Overview

We are seeking a Digital Marketing Executive to join Gandhi Builders & Developers in Nagpur, Maharashtra. This role requires a solid understanding of digital marketing strategies and platforms to effectively promote our brand and generate leads.

Key Responsibilities

• Develop and implement digital marketing campaigns across multiple channels.
• Oversee social media profiles including Instagram, Facebook, YouTube, and LinkedIn by creating and scheduling posts, reels, stories, and videos.
• Manage and optimize Meta Ads campaigns (Facebook & Instagram) focused on lead generation.
• Track campaign outcomes such as lead acquisition, cost per lead, conversions, and return on investment.
• Assist with keyword research and contribute to SEO enhancement activities.
• Maintain and improve Google Business Profile presence to increase online visibility.
• Design marketing creatives, write captions, prepare campaign briefs, and build content calendars.
• Analyze competitor approaches and identify fresh digital marketing opportunities.
• Manage website content updates and maintenance.
• Implement and monitor analytics tools including Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking mechanisms.
• Stay updated on social media trends and implement innovative marketing tactics.
• Support lead generation initiatives and remarketing efforts.

Required Skills & Knowledge

• Strong grasp of digital marketing principles.
• Proficient in operating Meta Ads Manager.
• Knowledgeable about Google Ads, Search Engine Optimization (SEO), Google Analytics, and Google Tag Manager.
• Understanding of diverse social media platforms.
• Competence with graphic design tools such as Canva and CorelDRAW.
• Excellent communication skills coupled with the ability to craft compelling marketing content.
• Analytical mindset with effective problem-solving capabilities.
• Able to handle multiple campaigns simultaneously while meeting deadlines.
• Familiarity with lead generation strategies and conversion funnel optimization.