Digital Marketing and Content Manager

Overview

Hanux Learning Private Limited, a fast-growing EdTech and professional training organization based in Noida, Uttar Pradesh, is seeking a Digital Marketing and Content Manager to join their marketing team. This full-time role requires working from the office with a five-day workweek. Candidates will initially work a night shift for seven days to get acquainted with the company operations and later transition to regular day shifts. The offered salary ranges between ₹15,000 and ₹25,000 per month, commensurate with experience and competencies.

Key Responsibilities

• Plan and implement digital marketing strategies aimed at boosting brand awareness, customer engagement, website traffic, and lead acquisition.
• Manage the company's presence on social media platforms including LinkedIn, Instagram, Facebook, and YouTube, among others.
• Develop and update social media and content calendars on weekly and monthly bases.
• Create diverse marketing content such as posts, captions, promotional material, blog posts, email campaigns, video scripts, and web content.
• Work collaboratively with trainers, designers, video editors, sales, and management to produce relevant promotional materials.
• Generate content focusing on areas like professional certifications, IT training, career advancement, corporate training, and sector trends.
• Oversee the creation and promotion of videos, webinars, testimonials, and other educational content, especially on YouTube.
• Handle website content management including course details, landing pages, banners, blog updates, and promotional offers, liaising with the web team for technical changes.
• Leverage AI-powered tools (such as ChatGPT, Gemini, Canva AI) to enhance content creation efficiency and marketing productivity.
• Conduct research on competitors, trending subjects, SEO keywords, certification updates, and market developments.
• Support both organic and paid lead-generation efforts and collaborate with the sales team to evaluate and improve campaign effectiveness.
• Coordinate management of Google Ads, Meta Ads, LinkedIn campaigns, and optimize campaign-specific landing page content.
• Monitor key performance indicators including website traffic, social media metrics, engagement, and leads, preparing reports for management.
• Identify new digital marketing channels and growth avenues while maintaining brand consistency across all digital platforms and materials.

Content Development Duties

• Produce and coordinate content independently across various formats: social media posts, reels, YouTube scripts, blogs, website copy, certification-related materials, promotional creatives, email and SMS campaign text, landing pages, trainer introductions, client testimonials, and lead-generation assets.

Technology and AI Tool Proficiency

• Employ AI and marketing technology tools including ChatGPT, Gemini, Canva AI, AI content writing and image/video tools, Google Analytics, Search Console, WordPress or similar CMS, Meta Business Suite, LinkedIn, YouTube Studio, Google Ads, email marketing software, and basic SEO utilities.
• The candidate should be technologically adept and eager to adopt new digital tools quickly, without the expectation of mastering all listed tools initially.

Candidate Requirements

• Graduation in Marketing, Mass Communication, English, Journalism, Business, IT, or related fields.
• Preferably 2 to 5 years of experience in digital marketing, content creation, social media management, or comparable roles.
• Excellent verbal and written English communication skills with strong content writing capabilities.
• Creative thinker capable of generating innovative content ideas and marketing campaigns.
• Basic SEO knowledge, proficiency in keyword optimization, and familiarity with web analytics.
• Experience in coordinating with designers, video editors, developers, or other content creators.
• Effective use of AI tools for research, content ideation, and marketing workflow enhancement.
• Strong organizational skills, ownership mentality, follow-up ability, and time-management skills suitable for a fast-paced environment.

Preferred Background

• Previous engagement in EdTech, professional training, IT/software sectors, digital marketing agencies, recruitment, or B2B/B2C service industries.
• Experience marketing to international audiences such as the US and Canada is advantageous.

Work Schedule

• Full-time employment from the office.
• Five working days per week.
• Initial seven days night shift transitioning to regular day shifts post training.

Compensation & Career Progression

• Monthly salary ranges from ₹15,000 to ₹25,000 based on candidate experience and interview assessment.
• Ample growth prospects for proactive candidates demonstrating innovation, accountability, and impact on brand and lead acquisition.

What We Value

We seek a candidate who transcends typical social media posting—someone who integrates marketing strategy, content expertise, AI utilization, cross-team coordination, business understanding, and ownership of digital growth. The ideal profile embodies creativity, discipline, analytical thinking, proactive approach, and a focus on measurable marketing outcomes.