Digital Experience Manager

About Spark Foundry

Spark Foundry ignites brands through Higher Engagement, Affinity, and Transaction (HEAT). Our team is dedicated to enhancing consumer and stakeholder engagement, deepening brand affinity, and driving impactful transactions that advance our clients' business goals. We thrive on a shared philosophy that combines art and science, creativity and analytics, imagination and execution, ensuring all ideas drive tangible results in an evolving media landscape.

Role Overview

We seek a Digital Experience Manager to lead the creation and continuous refinement of SEO, content, Generative Engine Optimisation (GEO), and overall digital experience strategies that deliver measurable business growth for top-tier brands. This role involves strategic leadership and hands-on management of integrated digital initiatives spanning SEO, Conversion Rate Optimisation (CRO), content, and website enhancement.

Key Responsibilities

• Design, implement, and continuously improve SEO plans to meet client goals and optimize business results.
• Offer expert digital experience consultation across areas including technical SEO, content strategy and link building, analytics, CRO, and GEO within the AI search space.
• Develop integrated content and SEO strategies aligned with client marketing and business objectives.
• Monitor and analyze campaign metrics to enhance performance and maximize return on investment.
• Identify challenges and opportunities, providing proactive insights and recommendations to clients and internal stakeholders.
• Create and deliver client-facing performance reports translating complex data into actionable insights.
• Partner with agency planning, analytics, media, content, and technology teams to deliver cohesive digital marketing solutions.
• Advise on user experience, website accessibility, information architecture, and site performance improvements.
• Lead outreach and content promotion strategies to boost SEO outcomes and brand visibility.
• Nurture strong professional relationships within your team, with clients, and across the wider Publicis Groupe network.
• Coach and mentor team members to build expertise and maintain best practices within digital experience disciplines.
• Drive continuous learning and knowledge sharing to foster high team performance and collaboration.
• Contribute to maintaining a positive, innovative, and inclusive workplace culture.

Required Skills and Experience

• Prior SEO experience specifically within digital or advertising agency environments preferred.
• Familiarity with website technologies such as HTML, XML, JavaScript, W3C standards, server upkeep, web analytics tools, and internet protocols.
• Proficiency with SEO tools including Ahrefs, BrightEdge, Google Search Console, Google Analytics, ScreamingFrog, and rank tracking software.
• General understanding of Content Management Systems (CMS).
• Exposure to Conversion Rate Optimization platforms is advantageous.
• Competent use of Microsoft Office and Google Workspace applications for presenting and analyzing work, particularly PowerPoint, Excel, Google Slides, and Sheets.

Additional Information and Benefits

As part of the Publicis Groupe family, you'll benefit from being in one of the world's most forward-thinking communications companies. Our Wholeself program supports your physical, mental, and financial well-being. Enjoy a lively and supportive office environment with a flexible approach to working styles. Access global internal AI platforms and extensive learning opportunities through Marcel Classes. We encourage open feedback and development conversations and embrace diversity, equality, and inclusion through multiple dedicated initiatives. Enjoy generous leave entitlements including Birthday Leave, flexible public holidays, and additional leave days after two years of service. Our Work Your World program allows you to work remotely anywhere globally for up to six weeks annually. Parental leave policies and comprehensive mental health support are also included. We promote a culture of openness, inclusivity, and support for employees facing serious health challenges.

We strongly encourage applicants from all backgrounds and identities, emphasizing values of inclusion, collaboration, adaptability, fearlessness, and integrity. We are committed to reasonable adjustments during the recruitment process to support all applicants.