Client Executive

Company Overview

Spark Foundry ignites brands by driving Higher Engagement, Affinity, and Transaction. We focus on creating meaningful consumer and stakeholder engagement, fostering brand affinity, and generating impactful business transactions. Our unique position stems from a shared set of guiding beliefs, a structure oriented towards full accountability, and a systematic approach to continuously enhance our processes.

We value diverse perspectives—what we call Allsorts—to creatively and effectively solve challenges. Success at Spark requires the conviction that ideas must produce real results, blending creativity with data-driven accountability to deliver big, measurable ideas. If you resonate with these principles, we encourage you to apply.

Role Overview

As a Client Executive within our planning team, you will be instrumental in crafting, implementing, and refining integrated media campaigns. Collaborating closely with senior planners and client teams, you'll translate client goals into compelling media strategies and support the full campaign lifecycle — from development and buying to trafficking, optimization, reporting, and analysis.

This role suits a media professional with 12 to 18+ months agency experience seeking deeper campaign responsibility, enhanced knowledge of the Australian media environment, and advancements in client and strategic planning expertise. You'll work alongside activation teams, media partners, and specialists, leveraging data and market intelligence to seize opportunities and boost client outcomes.

Key Responsibilities

• Develop and maintain strong relationships with internal teams and relevant external stakeholders including media owners and partner agencies to meet client and company goals.
• Gain comprehensive knowledge of client products, audiences, messaging, past strategies, and results, as well as competitive landscape and consumer behavior shifts.
• Partner with internal resources and leadership to devise effective cross-channel communication plans aligned with client objectives.
• Participate actively in weekly working-in-progress meetings to proactively address potential challenges within client portfolios.
• Design clear, coherent media plans that align with client timing, budget, and objectives, understanding the strengths and limitations of different media channels.
• Utilize research and market data (e.g., Netratings, Market Intelligence, ComScore, Roy Morgan, AdRelevance) to enhance planning and trading effectiveness.
• Manage day-to-day implementation ensuring media purchases and delivery meet the plan and client expectations.
• Create schedules and manage deliverables, including reporting and deadlines, coordinating with creative agencies and publishers.
• Collaborate with activation teams for partner briefings and responses, leveraging market knowledge to support negotiations and ensure proper delivery through trading processes.
• Operate proficiently with third-party ad serving tools such as DoubleClick and Sizmek and assist leadership in defining ROI tracking approaches for campaigns.
• Monitor and optimize campaigns regularly to maximize budget use and performance efficiency.
• Prepare and deliver campaign performance reports that link results to strategic goals, identifying and executing optimizations promptly.
• Assist senior planners in generating post-campaign analyses highlighting media effectiveness, market trends, insights, and future recommendations.
• Oversee budget management, reconcile campaign delivery, verify invoices, and promptly address account queries.
• Maintain detailed records of financial changes and complete buying documentation after each campaign plan, advising on reinvestment or return of savings.

Experience & Skills Required

• 12 to 18 months or more experience in media planning within an agency setting.
• Thorough understanding of the Australian media environment.
• Proficient with Microsoft Word, PowerPoint, and Excel.
• Experience with key media tools and platforms such as eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/Answers, Sizmek and/or DoubleClick Campaign Manager, MOVE, and AQX Fusion.

Additional Information

The role offers extensive benefits through the Publicis Groupe, including a comprehensive wellness program for physical, mental, and financial health, a flexible and collaborative workspace culture, and access to global career mobility and learning platforms. Diversity and inclusion underpin the company culture, which values individuals’ unique contributions and offers supportive policies such as parental leave, flexible holidays, and psychological support services.

Applicants do not need to meet every criterion to be considered. Spark Foundry embraces diversity in all forms and offers reasonable accommodations for candidates with disabilities during the recruitment process.