Digital Content Expert

About the Role

At the United Arab Emirates University, Department of Family Medicine, we are seeking a skilled Digital Content Expert responsible for developing and managing the University’s digital content across its website and various platforms. The role involves ensuring high-quality material that accurately reflects the University's identity, enhances user experience, and aligns with strategic and digital transformation goals.

Key Responsibilities

• Provide expert knowledge in website content management and development including SEO and accessibility standards to deliver an outstanding digital experience tailored to diverse audiences.
• Implement SEO best practices to optimize content visibility and accessibility.
• Align digital content with the University's mission, vision, and institutional branding.
• Collaborate with University colleges and departments to develop relevant digital content supporting communication and marketing goals, including identifying essential keywords and key messages.
• Create editorial plans in partnership with corporate communications, digital marketing, and other teams.
• Compose, edit, and review digital content in both Arabic and English, ensuring precision and timely updates.
• Translate complex academic, research, and administrative information into clear content for varying audience groups.
• Maintain the accuracy and currency of published information to protect institutional credibility.
• Manage website and affiliated platform content via content management systems (CMS).
• Develop and implement content publishing schedules coordinating with relevant stakeholders.
• Maintain and manage the editorial calendar for periodic updates and significant institutional initiatives.
• Offer technical support and training to CMS users on best practices for digital content management.
• Monitor website metrics, generate performance reports, and recommend enhancements.
• Leverage digital analytics and AI tools to elevate content quality and audience engagement.
• Establish procedures for monitoring content quality and promptly addressing feedback and errors.
• Conduct regular reviews to identify ongoing development opportunities for digital channels.
• Ensure compliance with governance policies and institutional standards for electronic publishing.
• Maintain confidentiality and uphold professional ethical standards.

Qualifications and Experience

• Minimum bachelor's degree in media, Mass Communication, Digital Marketing, Arabic or English Language, or related field; a master's degree is preferred.
• At least eight years of professional experience in digital content management, digital communication, or website management.
• Experience working in higher education institutions or government entities is advantageous.

Preferred Training and Competencies

• Training in research and development mechanisms, brainstorming methods, knowledge management, and strategic planning.
• Specialized courses in rules and regulations, government affairs, decision-making, and problem-solving.
• Strong knowledge of advanced management, quality and accuracy standards, policies and procedures, and relevant laws and regulations.
• Excellent command of English language and computer/administrative application skills.
• Detail-oriented with robust writing and editing skills.
• Familiarity with research methodologies and data collection and analysis techniques.
• Proven leadership, management, and analytical skills.

Technical and Practical Skills

• Proficiency in website content management principles and CMS platforms.
• Advanced understanding of SEO strategies.
• Basic skills in HTML and CSS coding.
• Knowledge of user experience (UX) concepts.
• Expertise in digital data analysis and website performance evaluation.
• Ability to utilize modern digital tools and technologies to manage and enhance website content.
• Capability to analyze user behavior data and improve content accordingly.
• Skilled in simplifying complex information clearly and audience-appropriately.
• Competence in training and guiding CMS users and providing technical support.
• Adaptability to technological advancements and evolving work demands.

Other Information

The salary range for this position is unspecified. Interested candidates should apply before the closing date of 31/12/2026.