Digital Brand and Communication Manager

About the Company

Our client is an internationally expanding consumer brand known for premium products and delivering outstanding customer experiences in multiple global markets. They are making significant investments in brand expansion and digital innovation to fuel growth.

Role Overview

This role offers an exciting chance for a skilled communications professional to lead and shape the global brand from Dubai, driving its presence through digital storytelling, PR, influencer engagement, and AI-driven visibility.

Key Responsibilities

• Lead the development and maintenance of consistent global brand messaging across all customer touchpoints.
• Design and implement integrated communications plans that enhance brand awareness, foster trust, and boost customer consideration.
• Create innovative social media and content initiatives to increase audience engagement and build loyal communities.
• Establish and grow influencer, ambassador, and affiliate networks to improve brand recognition and support commercial growth.
• Cultivate relationships with media representatives, industry publications, and content creators to raise the brand's reputation and credibility.
• Devise strategies to enhance brand visibility on AI-powered search, discovery, and recommendation platforms.
• Track brand sentiment and spot opportunities to showcase customer stories, product innovations, and brand advocacy.
• Analyze performance metrics and deliver actionable insights aimed at optimizing engagement, customer acquisition, and overall brand impact.

Candidate Profile

• Proven experience in managing and evolving global brand messaging for premium consumer brands.
• Strong background in developing comprehensive communication strategies.
• Expertise in social media programming and community growth.
• Demonstrated ability to build and manage influencer and affiliate partnerships.
• Excellent media relations and networking skills.
• Knowledge of AI-based search and recommendation technologies.
• Analytical skills to interpret brand data and guide strategy adjustments.

Benefits and Opportunities

• Chance to influence the trajectory of a fast-growing international premium brand.
• High degree of autonomy with direct senior leadership interaction.
• Competitive remuneration and prospects for long-term career advancement within an ambitious global company.