Demand & Campaigns Lead, EMEA

About Notion

Notion is a collaborative AI workspace that unites teams and agents in a single platform where knowledge, projects, meetings, and AI tools coexist seamlessly. It empowers millions of individuals and organizations to streamline their work with greater clarity and efficiency. The employees, known as Notinos, are devoted to crafting durable solutions and advancing the way humans collaborate in the AI era, from managing business systems of record to building AI agents and automating routine tasks.

Role Overview

The Demand & Campaigns Lead for EMEA will spearhead Notion's growth in the region by leading a diverse marketing team focused on digital, demand generation, content, and campaigns. This role owns the comprehensive process that converts regional messaging into measurable business outcomes including pipeline and revenue.

Key Responsibilities

• Lead, mentor, and expand a high-performing marketing team across multiple disciplines, fostering a culture that values craftsmanship, efficiency, and accountability.
• Own the content and campaign narrative within the EMEA region by creating message frameworks grounded in real customer challenges, use cases, and outcomes, and develop modular content toolkits adaptable across channels and markets.
• Manage the EMEA demand generation engine targeting both self-serve and sales-assisted customers using repeatable programs with defined positioning, modular assets, and measurements tied directly to pipeline and revenue.
• Coordinate market launches and flagship campaigns by customizing global narratives into tailored messaging, toolkits, and channel strategies, ensuring alignment and timely deployment across EMEA.
• Collaborate with Country Marketing, Storytelling, Sales, and global Product Marketing teams to ensure consistent messaging, proof points, and talk tracks across markets and channels, making your team’s work foundational for others.
• Integrate AI-driven workflows to speed up research, drafting, localization, and asset iteration without compromising accuracy or customer relevance, serving as a model for the wider team.
• Consistently analyze funnel insights, customer feedback, and business KPIs to refine messaging, content, and programs, reporting on effectiveness and advocating for change when necessary.

Qualifications

• Over 12 years of experience in B2B marketing, with significant responsibility for both narrative/content development and demand generation in rapidly growing or enterprise SaaS companies.
• Proven leadership skills in building and managing multi-disciplinary marketing teams, skilled in hiring for expertise and managing through uncertain or changing conditions.
• Expertise in crafting compelling messaging frameworks and scalable marketing toolkits, with a strong instinct for customer empathy.
• In-depth knowledge of demand generation tactics, including hands-on experience with paid media, email campaigns, webinars, and outbound efforts, plus a solid understanding of funnel metrics and revenue attribution.
• Proficiency in AI tools to accelerate marketing workflows, including designing AI-powered processes for team-wide adoption.
• Familiarity with the EMEA market, capable of running multi-country marketing programs while respecting localization, cultural differences, and varied go-to-market strategies.
• Ability to influence and gain alignment across diverse stakeholders including Sales, Product Marketing, Communications, and Country teams without direct formal authority.

Additional Desired Skills

• Experience as a Notion user, understanding its value for businesses.
• Business proficiency in either French or German languages.
• Background working with freemium business models.

Equal Opportunity and Inclusion

Notion is committed to diversity and inclusion, encouraging applications from candidates of all backgrounds, even if all listed qualifications are not met. The company provides reasonable accommodations during the hiring process and does not discriminate based on protected characteristics or criminal history, consistent with legal requirements.

On AI in Our Culture

While deep AI expertise is not required for every role, Notion values intellectual curiosity and expects employees to use AI as a collaborative tool to improve their work and efficiency. AI fluency is explicitly essential for some roles, including this one, where AI tools are actively integrated into daily workflows.