CRM Manager

About the Role

We seek a strategic and analytical CRM Manager to lead initiatives aimed at enhancing customer engagement, retention, and lifetime value. This position involves developing and implementing comprehensive CRM strategies throughout the customer lifecycle by leveraging customer data and insights for personalized communications.

Key Responsibilities

• Manage and execute CRM campaigns through various channels including email, SMS, and push notifications.
• Develop customer segmentation, targeting approaches, and lifecycle management strategies.
• Analyze key performance indicators related to customer behavior, engagement, retention, conversion rates, and revenue outcomes.
• Collaborate closely with Marketing, Product, Sales, and Data teams to refine and optimize customer journeys.
• Oversee campaign planning, execution, A/B testing, and report on campaign performance.
• Identify and implement strategies to enhance customer activation, retention, and re-engagement.

Qualifications and Requirements

• Bachelor's degree or higher in Marketing, Business, Communications, Data Analytics, or a closely related discipline.
• In-depth knowledge of CRM systems, customer lifecycle management, segmentation techniques, retention, and engagement methodologies.
• Strong analytical and problem-solving capabilities with skill in interpreting customer and campaign data.
• Experience with CRM platforms, marketing automation tools, customer databases, and analytics frameworks.
• Proficient in Excel and data analysis for performance reporting; familiarity with SQL or Business Intelligence tools is a plus.
• Comprehensive understanding of digital marketing channels and customer journey strategies.
• Excellent communication skills, project management experience, and ability to collaborate across functions effectively.
• Highly organized, detail-focused, commercially savvy, and driven by results.
• A customer-centric mindset with a methodical and data-oriented approach to decision-making.