CRM Manager

About the Role

We are looking for a strategic and analytically minded CRM Manager to lead initiatives in customer relationship management. This role focuses on enhancing customer engagement, retention, and loyalty through the development and execution of CRM strategies spanning the entire customer lifecycle. The successful candidate will optimize personalized campaigns across various channels and leverage data insights to improve customer value.

Key Responsibilities

• Design and implement CRM strategies targeting customer segmentation, lifecycle management, and retention.
• Develop and optimize personalized customer journeys and campaigns across relevant marketing channels.
• Analyze customer behavior and campaign performance metrics to identify growth opportunities and areas for improvement.
• Collaborate closely with marketing, sales, product, and analytics teams to ensure seamless and consistent customer experiences.

Candidate Profile and Qualifications

• Minimum bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
• In-depth knowledge of CRM principles including customer lifecycle, segmentation, and loyalty strategies.
• Experience with CRM tools, marketing automation software, customer analytics, and campaign management platforms.
• Strong analytical mindset with proficiency in interpreting data insights for problem-solving and decision making.
• Excellent communication abilities alongside strong project management and cross-functional stakeholder coordination skills.
• Detail-oriented with commercial awareness and a customer-first approach.
• Ability to manage multiple projects simultaneously and foster effective teamwork.
• A creative, proactive, and outcome-driven attitude towards enhancing customer engagement and loyalty.