Creative Lead (Graphic Design & Videography)

Role Overview

The Creative Lead is a senior-level, hands-on role within the Marketing and Communications team responsible for driving the entire creative process—from initial concept to final visual and video asset production. This role uniquely combines high-level graphic design skills with expert videography and video editing abilities to produce a broad range of assets including social media graphics, corporate presentations, pitch decks, and brand videos. The role places strong emphasis on using AI-driven design and video tools to boost efficiency, scale production without sacrificing quality, and stay up-to-date with emerging creative technologies.

Key Responsibilities

• Develop, design, and produce high-quality static visuals and graphics such as social media posts, infographics, presentations, pitch decks, and branding collateral.
• Plan, shoot, edit, and deliver professional videos, ranging from short social clips (30–60 seconds) to long-form campaign and brand films.
• Utilize AI-powered graphic and video production software to accelerate workflows, enhance output, and handle increased production volume while maintaining excellence.
• Stay abreast of new AI tools and technologies for creative production, adopting relevant innovations to maintain a competitive advantage.
• Maintain brand consistency as the key visual guardian by enforcing adherence to brand guidelines across all content and platforms.
• Work closely with the Marketing and Communications team to transform strategic briefs and business concepts into engaging visual narratives.
• Manage multiple projects simultaneously, prioritizing work and meeting strict deadlines in a dynamic environment.
• Create and maintain design templates, motion graphics libraries, and reusable creative assets to optimize team efficiency.
• Assist in preparing high-impact visual presentations and materials for executive leadership.

Qualifications and Experience

• At least seven years of professional experience combining graphic design and videography/video editing, supported by a strong portfolio demonstrating high-quality work in both areas.
• Expertise in major creative software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and professional video production workflows.
• Proven ability using AI-driven design and video creation tools, with readiness to adapt to rapidly evolving technologies.
• Deep understanding of brand systems, visual identities, and adapting content across multiple platforms.
• Experience creating content for corporate, B2B, or government clients; familiarity with technology or healthcare industries is highly desirable.
• Excellent knowledge of social media platform requirements, video formats, and digital media best practices.
• Capable of working independently under pressure, juggling multiple projects, and meeting tight deadlines.
• Strong communication skills to effectively present creative ideas and strategies to senior stakeholders.
• Bachelor’s degree in Graphic Design, Visual Communication, Film/Video Production or a closely related discipline.