Creative Copywriter

About Upshifters

Upshifters is a dedicated and innovative digital marketing agency focused on propelling brands to new heights. The team blends strategic insights with imaginative execution to help clients distinguish themselves in competitive markets. Collaboration is key, with members working closely to design powerful campaigns that align with each brand's goals and audience. Upshifters fosters an environment that values originality, accountability, and outcome-oriented efforts, encouraging creative professionals to thrive and make significant contributions. Joining Upshifters means being part of a team that strives to push creative limits and deliver tangible results for clients.

Role Overview

We are seeking a Creative Copywriter based in Riyadh with 2 to 5 years of agency experience in marketing or advertising. This role demands a gifted storyteller with a keen grasp of social media, digital marketing, and campaign creation. Responsibilities include producing captivating copy for various brands, generating and managing content calendars, and partnering with designers, strategists, and account managers to implement effective marketing campaigns.

Key Responsibilities

• Conceptualize innovative ideas and craft persuasive copy for social media, digital initiatives, websites, and promotional materials.
• Develop and oversee monthly content calendars across multiple client portfolios.
• Create captions, advertising text, headlines, taglines, scripts, and overall campaign messaging.
• Collaborate seamlessly with creative and marketing teams to roll out integrated campaigns.
• Ensure all content resonates with each brand's unique voice and objectives.
• Proofread and refine content to uphold quality and consistency standards.
• Stay informed of the latest social media trends and industry best practices.

Qualifications

• 2 to 5 years of relevant experience in creative copywriting within a marketing or advertising agency setting.
• Demonstrable experience producing content for various brands simultaneously.
• A strong portfolio that highlights campaign projects and social media writing.
• Exceptional English writing skills; proficiency in Arabic is advantageous.
• Experience crafting and managing content calendars and campaign messaging frameworks.
• Solid understanding of digital marketing principles and social media platforms.
• Capable of handling multiple projects efficiently in a dynamic agency atmosphere.
• Preferred educational background includes a bachelor's degree in Marketing, Communications, Journalism, English, or related disciplines.