Creative Copywriter

Role Overview

We seek a sharp, conceptually driven Creative Copywriter to take charge of and enhance our brand's voice across all platforms. Reporting directly to creative leadership, this role demands someone who effortlessly visualizes and articulates big ideas. You'll craft punchy campaign headlines, conversion-focused ad copy, engaging social media content, creative briefs, and compelling brand messaging by translating complex financial concepts into bold, relatable stories.

Location: Singapore

Why Join Us?

• Enjoy significant creative freedom — not just filling templates, but shaping brand campaigns, conceptualizing creative directions, and defining the voice of a modern, global fintech brand.
• Make a meaningful cross-functional impact by collaborating closely with Designers, Video/Motion Editors, Creative Strategists, Performance Marketers, Social Media Managers, and a Creative Tech Lead to bring ideas to life.
• Experience a fast-moving, bureaucracy-free environment where smart wordplay, clarity, and speed are valued. You'll be free to pitch bold ideas and see quick implementation.

Key Responsibilities

• Lead storytelling and campaign messaging by partnering with creative and strategic leads to ideate and develop strong campaign concepts, messaging frameworks, and creative directions.
• Translate abstract financial and product concepts into clear, engaging visual and verbal narratives.
• Produce impactful copy across multiple channels: campaign headlines, taglines, subtext, CTAs for visuals and digital ads.
• Create engaging, platform-tailored content including social media captions, short video scripts, landing page copy, and email campaigns.
• Manage brand voice and tone, adapting it for diverse global markets and regional campaigns.
• Establish and upkeep copy guidelines and messaging playbooks to ensure consistent brand voice internally.
• Collaborate extensively with Designers and Video Editors to ensure cohesive integration between copy and visuals.
• Work alongside Social Media, Performance, and Lifecycle teams to refine copy based on audience engagement metrics, conversion, and ad effectiveness data.

Requirements & Qualifications

• Minimum 3 to 5 years agency or in-house experience as a Creative, Conceptual, or Brand Copywriter at a mid to senior level.
• A strong portfolio showcasing conceptual thinking, compelling campaign headlines, and social media/multimedia campaign experience.
• Outstanding skill in visualizing ideas and communicating creative concepts effectively to non-writing stakeholders.
• Proven versatility in tone — able to write clever, bold, modern copy without resorting to corporate jargon or dry financial terms.
• Ability to thrive in a fast-paced environment with tight deadlines.
• Previous exposure to or interest in Fintech, Technology, Gaming, or Trading sectors is a strong advantage.