Creative Content Lead

About Ethos Interactive

Ethos Interactive is the fastest expanding digital communications group in the MENA region, known for making innovative ideas a reality. With a passionate young team across four regional offices, Ethos supports major brands such as McDonald's, General Motors, and American Express by leveraging digital platforms effectively.

Role Overview

We are seeking a Creative Content Lead who will serve as the primary creative driver for a diverse client portfolio. This role involves originating and shaping content ideas, overseeing their execution, and leading client presentations to advance project scopes and relationships.

Key Responsibilities

• Develop original content concepts beyond direct brief execution, including content series, major campaigns, and platform-specific programs designed to engage target audiences.
• Guide the creative process of video content from ideation through final production, including writing creative treatments, directing shoots, and providing editorial feedback.
• Maintain a deep, native understanding of social platforms such as TikTok, Instagram, Snapchat, X (Twitter), and YouTube, ensuring content fits platform trends and formats authentically.
• Stay attuned to local cultural trends, including dialects, humor, and trending topics, to produce culturally relevant and engaging content.
• Create impactful presentations to convincingly pitch ideas to senior client stakeholders, including executives, and dynamically respond to feedback during presentations.
• Manage day-to-day client operations, including overseeing content calendars to ensure timely and consistent delivery of scripts, posts, and captions aligned with brand messaging.
• Lead a team of content executives and associates by reviewing outputs, providing development guidance, and establishing clear creative direction.
• Utilize social listening and analytics tools to monitor content performance, develop simple performance metrics, and demonstrate impact to clients.

Qualifications and Requirements

• Between 5 and 8 years of experience in content creation, social media, or creative roles within agencies or in-house brand teams.
• In-depth cultural understanding of the local market, including audience behaviors, dialects, humor, and platform preferences derived from personal experience.
• Fluency in both Arabic and English with strong writing skills in both languages.
• A portfolio showcasing original creative content initiatives rather than only brief executions.
• Strong instinct for video direction including developing treatments, providing shoot guidance, and editing critiques.
• True native familiarity with social media platforms, demonstrated by personal engagement and content consumption.
• Excellent communication and presentation skills, with experience pitching to senior clients including C-level executives.
• Comfortable acting as the primary client liaison for daily interactions.
• Experience managing teams of 2-3 members, with the ambition to expand leadership.
• Proficiency with social listening software such as Brandwatch, Sprinklr, or Talkwalker alongside platform-specific analytics tools.