Copywriter

About Scapia

Scapia is a co-branded credit card designed to transform everyday spending into travel opportunities. We are a passionate team driven by collaboration, creativity, and a strong commitment to customer satisfaction. Our culture emphasizes honesty and enthusiasm that empowers every team member to excel.

Role Overview

We seek an experienced Copywriter to lead and shape the brand voice across all consumer touchpoints at Scapia, including product experiences and marketing campaigns. This role demands excellent writing skills, deep consumer insights, and the ability to craft compelling copy across various formats such as product interfaces, landing pages, CRM communications, performance marketing, and brand campaigns.

Responsibilities

• Create clear, engaging, and user-friendly copy for product areas including app flows, landing pages, and critical user journeys.
• Collaborate with product and UI/UX teams to improve user experience through effective communication.
• Translate complex ideas into easy-to-understand and impactful language.
• Compose persuasive copy for CRM channels like push notifications, emails, WhatsApp, and SMS, as well as performance marketing materials.
• Write copy that drives urgency, clarity, and encourages user action, with continuous optimization based on metrics and user feedback.
• Develop and translate campaign concepts into strong, consumer-centric copy across digital, social, in-app, and offline marketing platforms.
• Maintain consistent brand tone and voice throughout all communications.
• Partner with product, growth, design, and marketing teams to address communication challenges and align messaging effectively.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality content outputs.

Qualifications & Skills

• 7 to 9 years of professional experience in copywriting or related content creation roles.
• Background in consumer technology, app-first, or digital-driven enterprises.
• Proven capability to write for diverse channels including branding, product, UX, CRM, and performance marketing.
• Exceptional mastery of language, tone, and narrative techniques.
• Strong consumer empathy with the ability to understand and map user journeys effectively.
• Skillful at simplifying complex information and organizing communication clearly across various formats.
• Comfortable thriving in a dynamic, fast-paced environment requiring high ownership and collaboration with multiple stakeholders.