Content Lead

About Swiggy

Established in 2014, Swiggy is a premier technology-driven on-demand delivery company in India focused on enhancing urban lifestyles by providing unmatched convenience. Its extensive platform connects millions of users to numerous restaurants and stores across more than 500 cities, powered by cutting-edge technology and innovative decisions.

About Servd

In 2024, Swiggy partnered with Servd, formerly Mumbai Foodie, a prominent Food Media House celebrated for crafting original food content that spotlights and recommends the finest culinary experiences in various cities. Started in Mumbai, Servd now operates in Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, Jaipur, and plans to expand further.

Role Overview

• Lead the creative vision focused on engaging food and beverage content tailored for Instagram, targeting content performance and revenue goals.
• Work closely with production and post-production teams to ensure alignment between written work and accompanying visuals.
• Maintain a regular posting routine guided by content calendars to guarantee timely updates.
• Keep abreast of Chandigarh's dynamic food culture, covering everything from street vendors to fine dining, and translate these insights into compelling written pieces.
• Participate in food-related events, tastings, and restaurant launches to gather accurate and firsthand content.
• Build and nurture strong connections with various F&B stakeholders, including PR, marketing, brand teams, chefs, and restaurant owners.
• Analyze Instagram metrics to assess post effectiveness and adjust strategies for improved engagement.
• Lead, manage, and mentor a creative team, fostering their professional development within the organization.

Candidate Profile

• A passionate individual with a profound understanding of Chandigarh's food scene and committed to staying informed about the latest trends in food, local happenings, and digital media.
• At least 3 years of relevant experience writing for digital or print platforms focused on food or lifestyle content.
• Exceptional writing prowess and communication abilities, combined with a keen design sense and a solid grasp of creating high-quality, unique content.
• Well-versed in Instagram's functionalities, trends, and best practices.

Equal Opportunity Statement

We firmly support equal employment opportunities. All qualified candidates will be considered without discrimination based on race, color, religion, gender, disability, or any other legally protected attributes.