Content Creator

About NUI

NUI is a rapidly expanding fashion jewelry and accessories label that blends Indian and Western fashion influences, aiming to serve the contemporary woman.

Key Responsibilities

• Oversee and strategize social media activities for the NUI brand.
• Produce engaging content including Reels, posts, stories, and carousel formats.
• Capture and edit photography and videos showcasing products and lifestyle themes.
• Organize content scheduling on a weekly and monthly basis.
• Identify emerging trends, popular audio clips, persuasive hooks, and viral content patterns.
• Develop creative concepts for photoshoots and marketing campaigns.
• Craft compelling captions, hooks, and calls-to-action to enhance engagement.
• Handle content related to new product launches and festivals.
• Conduct competitive analysis and monitor current content trends.
• Collaborate with influencers and user-generated content contributors.
• Analyze metrics such as reach, engagement, view counts, and overall growth.
• Interact with the audience through comments and direct messages.
• Ensure continuity of NUI's brand aesthetics and distinctive voice.
• Consistently introduce innovative and creative content ideas.