Content Creator & Graphic Designer

About Growplay

Growplay Monkey Bars specialises in designing and selling premium backyard play equipment via four e-commerce platforms serving the USA, UK, Australia, and New Zealand. Based in Balcatta, the small, tightly knit team operates on a predictable rhythm with a new promotional campaign launching approximately every 10 days across all markets.

Position Overview

The Content Creator & Graphic Designer role is tasked with crafting all creative content that fuels marketing efforts in all four markets. This includes creating graphics, advertising materials, video content, and email marketing assets that remain consistently on-brand, high-quality, and promotional offer-aligned. The role manages each promotional cycle’s creative execution fully, delivering finalized assets to web, SEO, and marketing colleagues for publication.

Key Responsibilities

• Create on-brand visual graphics for websites, social media, email campaigns, and paid advertisements, including banners, promotional images, product visuals, and infographics.
• Prepare web-optimized site assets such as hero banners, landing page graphics, and updated product visuals for each promotional cycle, coordinating with the web team for deployment.
• Ensure uniformity of visual identity across all geographic markets, platforms, and formats.
• Develop static and video advertising materials formatted for platforms including Meta, Google, TikTok, AdRoll, and others.
• Produce and publish short-form videos, Reels, and user-generated-content-style clips for Growplay’s organic social channels like Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Design and execute email direct marketing campaigns using Klaviyo in support of promotions and campaigns.
• Meet deadlines for campaign assets, collaborating with the SEO Manager and Marketing Manager.
• Assist in establishing and maintaining Growplay’s brand guidelines and apply them consistently across all outputs.
• Create storyboards and provide creative direction for video productions.
• Edit and retouch product photos and video footage, utilizing AI-assisted tools to enhance efficiency where possible.
• Oversee creative processes from initial brief to delivery, contributing to improvements in creative briefing practices.
• Collaborate with product designers and videographers to ensure accurate and attractive product representation.
• Manage personal workload priorities across four markets and multiple channels effectively.
• Keep files and asset libraries well-organized and structured.
• Perform other relevant duties as reasonably assigned.

Candidate Profile

This role is intermediate-level, ideally suited for a versatile designer with at least 3 years’ experience balancing Photoshop and Premiere Pro expertise. Candidates should confidently take ownership of brand creative cycles from inception to completion. Skills across branding, graphic design, video editing, and social content creation are essential.

Essential Qualifications & Experience

• At least 3 years as a graphic designer, content creator, or video editor within brand or e-commerce marketing environments, with a strong portfolio showcasing web, social, email, and paid-ad creatives.
• Advanced proficiency in Adobe Creative Suite tools including Photoshop, Illustrator, Premiere Pro, and/or After Effects, capable of producing both static and video content.
• Experience in editing and retouching imagery and video, as well as producing short-form and UGC-style social content for platforms such as Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Competence in designing email marketing campaigns in Klaviyo or comparable platforms.
• Familiarity with advertising creative specifications for platforms including Meta, Google, and TikTok.
• Strong attention to brand consistency, layout aesthetics, and typography, alongside experience applying or developing brand style guidelines.
• Demonstrated reliability with deadlines and organizational skills to maintain clean working files and asset repositories.
• Legal eligibility to work in Australia.

Desirable Qualifications & Experience

• Prior experience tailoring assets for diverse international markets such as USA, UK, Australia, and New Zealand.
• Knowledge of AI-based image creation and editing tools to accelerate production workflows.
• Understanding of search engine optimization and social media marketing fundamentals, and how creative assets contribute to these.
• Hands-on experience managing the complete creative workflow from briefing to final delivery.
• Academic qualification in design, mass communications, marketing, or a related discipline.

Application Details

Submit your CV and portfolio or showreel link to the contact email provided. Immediate availability for hiring is preferred. Remote and contract applications will not be considered.