Communications & Marketing Manager

About IMMUNE Technology Institute

IMMUNE Technology Institute is a dynamic knowledge-driven organization based in Madrid, partnered with leading companies such as Google, HP, Santander, Alastria, and AWS to offer innovative programs across Data and AI, Programming, Cybersecurity, UX/UI, Blockchain, and Cloud. Their education offerings vary from bootcamps and master's programs to executive training, targeting youth, professionals, and organizations to equip them with practical skills in cutting-edge technologies.

Role Overview

The Communications & Marketing Manager in Riyadh will play a pivotal role in the brand establishment and growth of IMMUNE in Saudi Arabia. Reporting to the General Manager and as an Executive Committee member, the role involves acting as the principal contact for media, PR, events, and institutional partnerships to enhance brand visibility and generate leads across B2C, B2B, and B2G sectors.

Key Responsibilities

• Develop and implement direct client acquisition strategies overseeing all aspects of media buying including paid social, search, programmatic advertising, and SEO to boost lead generation for various educational programs.
• Shape and communicate an effective corporate communications plan to position IMMUNE as the foremost technology education institute in Saudi Arabia and the MENA region.
• Lead recruitment, development, and management of a local marketing team and external agencies including media buying, PR, and creative services with established KPIs.
• Plan and execute lead-focused events such as open days, roundtables, tech webinars, and participation in prominent national events like LEAP and Black Hat MEA.
• Manage CRM and marketing automation efforts (HubSpot/Salesforce) to nurture leads and support sales funnel conversion for both consumer and enterprise segments.
• Cultivate strategic partnerships with media, educational institutions, tech hubs, and corporate allies to initiate collaborative marketing efforts.
• Oversee marketing budgets and analyze ROI, customer acquisition costs, and lifetime value to inform data-driven decision-making.

Candidate Profile

• Minimum 7 to 10+ years of progressive marketing and communications experience, preferably in EdTech, Higher Education, Technology, Professional Services, or HR/Talent sectors within Saudi Arabia or GCC.
• Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or STEM/Engineering.
• Full bilingual proficiency in Arabic (native/near-native) and English with strong narrative and copywriting skills.
• Profound expertise in Saudi digital ecosystem, local social media platforms, and PR channels.
• Hands-on experience with CRM and marketing automation tools, ideally HubSpot or Salesforce, alongside Google and Meta advertising suites.
• Demonstrated leadership of marketing and PR teams and agencies under tight deadlines.
• Exceptional interpersonal and executive engagement skills for interaction with C-suite executives, officials, parents, and students.
• Sound understanding of digital marketing principles including acquisition funnels, customer acquisition cost management, retention strategies, and conversion optimization.
• Familiarity with advanced technology sectors such as AI, Big Data, Cybersecurity, Cloud, and Software Engineering to credibly promote IMMUNE's offerings.

Additional Information

IMMUNE is committed to fostering an environment of innovative educational advancements and supports disruptive thinking while respecting organizational boundaries. The institute provides competitive remuneration and benefits, promising significant leadership opportunities within a fast-growing technology education landscape. IMMUNE is an Equal Opportunity Employer, inviting candidates to contribute to its mission of education transformation in the region.