Category Manager - Beverage

Overview

We are seeking a motivated and enterprising Category Manager specializing in beverages to join FairPrice. This pivotal role involves steering the strategic planning, sourcing, execution, and commercial performance of beverage categories in the organization. The ideal candidate must excel at making data-driven, customer-focused decisions within a dynamic retail setting and thrive when managing multiple priorities under tight deadlines. A strong sense of ownership and an entrepreneurial mindset are essential, along with a passion for food, sharp analytical abilities, and attention to detail.

Key Responsibilities

• Design and implement category strategies that align with company goals and fulfill customer expectations.
• Conduct ongoing evaluations of the category portfolio, pricing models, promotional plans, and merchandising approaches.
• Identify avenues to expand market share and improve customer perception of quality and value.
• Develop strong partnerships with suppliers to guarantee product quality, reliable supply, and outstanding merchandising compliance.
• Ensure adherence to food safety regulations and licensing requirements.
• Track competitor pricing and consumer trends to maintain competitive pricing.
• Manage regular and seasonal promotions collaboratively with suppliers to boost traffic and conversion rates.
• Analyze sales, profitability, and inventory data, promptly implementing corrective measures where required.
• Monitor shopper behavior and transaction patterns to optimize category performance.
• Collaborate with cross-functional teams—including operations, safety, supply chain, finance, and marketing—to achieve seamless end-to-end execution.
• Conduct store visits across the island at least once per week to ensure execution quality at retail points.

Candidate Profile

• Minimum five years’ experience in category management, operations, merchandising, or buying—preferably within FMCG, beverage, or supermarket industries.
• Proven ability to perform efficiently under pressure with fast turnaround times.
• Strong commercial and analytical skills; adept at interpreting data and making quick, informed decisions.
• Entrepreneurial and proactive problem solver with effective negotiation and interpersonal skills.
• Self-motivated and takes initiative to drive category success.
• Adaptable to changing priorities and willing to work extended hours when necessary.

Preferred Qualifications

• Bachelor’s degree in Business, Supply Chain, or related discipline.
• Proficiency in Microsoft Excel and PowerPoint.

Additional Information

The position is based at FairPrice Hub, Joo Koon Circle, Singapore 629117. Regular store visits across the island are required weekly.