Catalog & Merchandising Executive
Coimbatore, Tamil Nadu, India · Full Time
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- Experience
- Any
- Salary
- INR 360,000 – INR 450,000 / year
- Openings
- 1
- Posted
- 5 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About BackdropSource
BackdropSource, a division of Carolina Technology Solutions Pvt Ltd based in Coimbatore, specializes in selling customized backdrops such as step-and-repeat banners, media walls, and trade show displays primarily across the US, UK, Canada, and Australia through Shopify.
Role Overview
This position is responsible for expanding and maintaining the accuracy of the product catalog. Key duties include creating SEO-optimized product listings, analyzing competitor catalogs to discover product gaps, and providing detailed product knowledge to sales and design teams. The role leverages AI tools to expedite work rather than relying on manual processes.
Key Responsibilities
- Create and manage product entries in Shopify, including setting titles, variants, prices, images, collections, and metafields while adhering to Shopify best practices and on-page SEO guidelines.
- Ensure consistency and cleanliness of catalog data across four regional storefronts by avoiding missing titles/IDs, eliminating duplicate product handles, and maintaining uniform naming conventions.
- Conduct competitor catalog research to recognize missing backdrop styles and categories, compiling a priority list of new products to introduce.
- Develop training materials to inform sales and design teams about new product launches, covering features, positioning, and differentiation from existing products.
Essential Requirements
- Direct hands-on experience managing and building Shopify product catalogs with live store exposure.
- Exceptional attention to detail with the ability to handle numerous product entries accurately, avoiding blanks, duplicates, and inconsistent naming.
- Proficiency in using large language models (LLMs) like Claude, ChatGPT daily for researching, drafting content, and automating repetitive tasks.
Additional Desired Skills
- Knowledge of ecommerce on-page SEO including optimization of titles, meta descriptions, product handles, and image alt texts.
- Familiarity with Shopify bulk editor, metafields management, and catalog management applications.
- Experience with B2B or custom, made-to-order product catalogs is a plus.
Employment Details
- Position reports directly to the Business Program Manager/HR.
- Compensation range between Rs. 360,000 to Rs. 450,000 per annum.
- Work schedule consists of five working days per week.
- Employment type is full-time and requires on-site presence in Coimbatore.