Campaign Operations and Execution Specialist

About the Role

Telecel Ghana is seeking a Campaign Operations and Execution Specialist to lead and manage customer value management (CVM) initiatives aimed at maximizing customer lifetime value through strategic campaign management. This position involves configuring, executing, and monitoring direct marketing campaigns to improve customer engagement and increase revenues and margins.

Key Responsibilities

• Design and implement a customer value management strategy to enhance overall service revenue contribution and customer base management.
• Lead business transformation efforts by promoting CVM and data-driven decision-making throughout the organization.
• Support delivery of CVM campaigns such as upselling voice plans, cross-selling data bundles, inactivity and churn management, and real-time triggered campaigns.
• Manage end-to-end campaign operations including configuration, execution, user acceptance testing, validation of business rules, prioritization, launch, and post-launch monitoring.
• Collaborate with CVM tool vendors and internal stakeholders to develop and deploy campaigns within agreed timelines.
• Translate product owner and stakeholder requirements into feasible campaign initiatives and prepare detailed business requirement specifications (BRS).
• Work closely with internal and external technical support to ensure smooth campaign execution and resolve issues within service level agreements (SLAs).
• Provide data support for campaign performance reporting and maintain comprehensive documentation such as briefs, change logs, business cases, UAT documents, and BRS.
• Maintain and improve campaign-related processes, templates, and best practices documentation.
• Regularly review campaign platforms, integrations, and channels with technical and business teams to recommend enhancements aligning with business objectives.
• Develop and manage a comprehensive campaign management and fulfillment blueprint, integrating data marts and fulfillment layers.
• Facilitate integration of campaign management, charging, and fulfillment platforms by communicating CVM goals to IT and technical teams.

Core Competencies

• Strategic thinking to bridge commercial and technical teams for system and campaign scoping.
• Strong results orientation with focus on delivering measurable outcomes.
• Adaptability in a dynamic environment with ongoing self-development and technology awareness while managing operational metrics.
• Resilience and ability to perform under pressure and meet tight deadlines, including ad-hoc campaign delivery.
• Effective communication skills to engage teams and stakeholders at various levels to support CVM strategy implementation.

Qualifications and Experience

• University degree or equivalent qualification.
• Excellent systems integration skills with understanding of customer data (data-mart) and campaign platform integration.
• Proficient in SQL with experience working with relational OLTP database models; familiarity with OLAP is advantageous.
• Experience in the telecom industry is a welcome addition.
• Analytical, fact-based approach with ability to translate commercial objectives into technical campaign requirements.
• Detail-oriented and disciplined with capability to handle operational tasks concurrently.

Additional Information

Location: Accra, Ghana

Job Type: Full-Time