Business Executive - OTC Division

About the Company

Lupin Limited ranks among India's foremost producers of bulk active pharmaceutical ingredients and formulations. Its key bulk actives include Rifampicin, Pyrazinamide, Ethambutol (primarily for anti-TB treatment), Cephalosporins (anti-infectives), and cardiovascular drugs. The organization also specializes in phytomedicines, which are medicines derived from plant and herbal resources supported by modern medical science.

Job Overview and Responsibilities

The role requires candidates with 6 months to 2 years of experience, ideally within OTC (Over The Counter), FMCG, or FMCH sectors. As a Business Executive in the OTC division, the focus will be on generating sales revenue by meeting monthly and yearly targets through both primary and secondary sales channels.

• Identify, onboard, and manage distributor and stockist networks to guarantee effective distribution and product availability.
• Engage with retail outlets such as pharmacies and stores to bolster product visibility and increase sales.
• Oversee territory management, including comprehensive market mapping, stock control, and spotting growth prospects.
• Monitor market developments, competitor tactics, and promotional approaches to inform and adjust sales strategies effectively.
• Compile and present periodic sales reports highlighting key metrics and improvement areas to senior management.
• Cultivate strong relationships with distributors, retailers, and healthcare professionals to support seamless operations.
• Participate actively in below-the-line promotional campaigns, such as kiosk activities and events, aimed at increasing product awareness and sales.
• Maintain conformance with company regulations and industry standards.
• Resolve issues arising during the sales lifecycle, including customer complaints and ensuring product availability.

Skills and Qualifications

• Demonstrated ability in meeting sales targets, negotiation, and building customer relations.
• Excellent verbal and interpersonal communication skills for effective stakeholder interaction.
• Competence in analyzing sales data, spotting trends, and devising strategic plans based on data insights.
• Strong organizational abilities to manage multiple priorities and meet deadlines efficiently.
• Comprehensive understanding of OTC products, market dynamics, competitor landscape, and distribution networks within the local market.
• Team-oriented attitude with the ability to collaborate with sales colleagues and other departments.