Business Development Representative

Role Overview

Edify Systems is seeking a motivated and energetic Business Development Representative to join our expanding commercial team in London. In this role, you will be crucial in identifying, evaluating, and engaging prospective clients, generating a strong pipeline for our Account Executives, and supporting our market growth efforts globally.

Key Duties

• Identify and research promising hospitality operators in the UK, USA, Middle East, and Europe.
• Execute outbound outreach campaigns using email, phone, LinkedIn, and event networking to initiate meaningful client conversations.
• Assess interest promptly and schedule discovery meetings for the Founder and Account Executive team.
• Maintain an accurate and up-to-date sales pipeline within the CRM system.
• Collaborate closely with marketing and sales teams to enhance messaging, target lists, and outreach strategies.
• Achieve comprehensive knowledge of Edify's offerings and benefits to confidently address early-stage client inquiries.

Candidate Qualifications

• 1 to 2 years of experience in Business Development Representative, Sales Development Representative, or a comparable outbound sales role, preferably within SaaS.
• Comfortable with high-volume outbound calling and crafting tailored, concise communications.
• Possess resilience, curiosity, and a sincere interest in hospitality business operations.
• Strong verbal and written communication capabilities.
• Open to feedback and eager to continuously improve through coaching.
• Currently residing in or able to commute to our London office near Tottenham Court Road.

Preferred Skills and Experience

• Previous experience targeting clients in hospitality, restaurants, or the food and beverage sector.
• Familiarity with sales engagement platforms such as Apollo, Outreach, Salesloft, or HubSpot.
• Experience within fast-paced startups or early-stage commercial teams.