Business Development Representative

About Sona

Globally, around 3 billion people perform frontline roles, yet organisations managing these workers often rely on outdated solutions like paper, Excel, or legacy workforce management tools. Sona addresses this gap by providing an AI-powered platform that integrates Scheduling, HR, Payroll, and Communications, empowering the largest frontline organisations to optimise staffing and support their teams effectively.

Over the past five years, Sona has positively impacted over 100,000 frontline workers and their organisations, grown to a team of over 150 employees, and secured more than $100 million in venture funding from renowned investors including N47, Felicis, Northzone, and Google's Gradient Ventures.

Joining Sona now means contributing to a rapidly growing company with experienced leadership and exceptional benefits, while having substantial influence on company culture and growth.

Role Overview

The Business Development Representative role is ideal for individuals eager to launch their sales careers in technology. As part of a dynamic, early-stage team, you will engage with prospects in key verticals such as Social Care and Hospitality, helping to drive business growth and expand Sona’s market presence.

Key Responsibilities

• Identify and reach out to potential clients within Social Care and Hospitality sectors.
• Collaborate with marketing and sales teams to develop effective outreach strategies.
• Conduct outbound calls targeting strategic decision-makers including Directors and C-Suite executives.
• Lead discovery conversations to understand customer needs and qualify opportunities.
• Continuously test and refine messaging and content for optimal engagement throughout the sales funnel.
• Schedule meetings between prospects and Account Executives.
• Work closely with experienced professionals committed to supporting your development and success.
• Represent Sona at industry events and trade shows to build relationships with current and future clients.

Candidate Requirements

• Between 6 and 12 months of experience in a sales development role within a technology or software company.
• Demonstrated ambition, persistence, and strong motivation for professional growth.
• Ability and eagerness to learn in a fast-moving, evolving environment.
• Comfortable contacting senior executives such as C-Suite leaders and Directors.
• Driven by business growth targets and capable of working independently to meet objectives.
• Interest in sales psychology and effective communication, with a habit of experimenting to improve conversion rates.

Compensation and Benefits

• Competitive salary ranging from £40,000 to £47,000 annually, plus a bonus opportunity of 50% OTE.
• Hybrid work schedule requiring presence in the London Soho office on Monday, Wednesday, and Thursday.
• Equity opportunities via share options.
• Generous leave: 35 days annual leave including 25 standard days plus 10 flexible public holidays, with an additional day granted for each year of service.
• Up to 5% matched pension contributions.
• Comprehensive health insurance coverage.
• Enhanced parental leave and pay policies.
• All-expenses-paid annual team retreats.
• Provision of latest MacBook and home office equipment budget.
• Budget dedicated to professional development.
• Access to unlimited free books to support learning.