Business Development Representative

About Prophix

Prophix is creating an innovative platform designed to help finance teams move beyond manual spreadsheet management towards strategic insights. Prophix One™ integrates planning, reporting, consolidation, and automation into a unified platform, with rapid expansion of its AI capabilities. Serving over 3,000 finance teams across more than 100 countries, Prophix One™ empowers organizations to plan smarter and execute faster. Headquartered in the Greater Toronto Area with global offices, Prophix is committed to delivering impactful solutions.

Role Overview

In the role of Business Development Representative, you will drive initial outreach to prospective customers by identifying and engaging the right contacts through phone, email, and LinkedIn. You will manage the entire prospecting cycle—from researching accounts and crafting personalized communications to qualifying leads aligned with Prophix’s ideal customer profile and setting up meetings for the sales team. This position is a foundational step in a B2B SaaS sales career, emphasizing high-volume, goal-oriented activity and collaboration with Marketing and Revenue Operations. The role requires onsite presence at the Etobicoke, Ontario office at least three days per week.

Key Responsibilities

• Execute large-scale outbound prospecting via phone, email, and LinkedIn to connect with key decision-makers within mid-market and enterprise accounts.
• Analyze and research target accounts to tailor outreach messages that resonate with buyers' specific challenges and contexts.
• Qualify leads according to the ideal customer profile and secure high-quality meetings for sales personnel.
• Collaborate closely with Marketing to synchronize outbound efforts with demand generation campaigns and maintain consistent messaging.
• Maintain detailed and accurate records of all contacts and pipeline progression using Salesforce CRM.
• Regularly assess personal prospecting metrics to enhance conversion rates and meeting quality.
• Engage in ongoing sales training and implement new techniques to boost outreach success.
• Stay updated on Prophix’s products, industry trends, and competitors to confidently position solutions.

Qualifications and Experience

• 1 to 3 years of professional experience in B2B sales development, business development, or similar roles, preferably within a SaaS company.
• A bachelor's degree in any discipline or an equivalent mix of education and work experience.
• Excellent verbal and written communication skills, capable of developing compelling outreach content and conducting consultative discussions.
• Proven ability to consistently meet and exceed targets in a dynamic, metrics-focused environment.
• Experience utilizing CRM software such as Salesforce and sales engagement platforms like Outreach or Highspot.
• Self-driven, with a goal-oriented mindset, resilience, and genuine enthusiasm for personal and professional growth.
• Strong aptitude for research, high organizational skills, and adeptness at managing large volumes of outreach.
• Eligibility to work legally in Canada.
• Comfortable leveraging AI tools for daily tasks including research, drafting, prospecting, and data analysis; adaptable to evolving technologies and workflows.
• Curious and collaborative with a continuous improvement mentality.

Preferred Skills

• Experience with financial performance management or FP&A software sectors.
• Knowledge of sales methodologies such as MEDDIC, SPIN, or Challenger.
• Proficiency with LinkedIn Sales Navigator or similar sales prospecting platforms.
• A competitive nature demonstrated through accomplishments in academia, sports, extracurriculars, career, or personal endeavors.

Compensation and Benefits

The position offers a base salary range of CAD 55,000 to 65,000, complemented by target commissions of CAD 35,000 to 45,000, making total target earnings between CAD 90,000 and 110,000. Actual pay will reflect qualifications, experience, and location in compliance with pay transparency laws.

• Comprehensive medical, dental, vision, and mental health insurance coverage.
• Retirement plan with employer contributions.
• Enhanced parental leave benefits.
• Annual wellness allowance.
• Generous paid time off including vacation and sick leave.
• Tuition reimbursement and education assistance programs.
• Social events and team-building activities fostering community.
• Opportunities to engage in Environmental, Social, and Governance (ESG) initiatives.
• Quarterly Town Halls and Kickoffs to celebrate team achievements and future plans.

Performance Milestones

• Within 30 days: Acquire a solid understanding of the platform, client base, and team operations while completing onboarding.
• Within 90 days: Operate independently managing end-to-end responsibilities and build cross-functional relationships.
• Within 6 months: Contribute significantly by improving processes, delivering meaningful outputs, or influencing key decisions.

Additional Information

Prophix fosters an inclusive and accessible recruitment process. Candidates requiring accommodations can request support at any recruitment stage. Certain interviews may be recorded to enhance evaluation fairness. Responsible AI tools assist in resume reviewing, shortlisting, and summarization, but are never solely decisive in hiring. Candidates may opt out of AI-assisted steps if preferred.