Business Development Representative - AdTech
Toronto, Ontario, Canada (Hybrid) · Full Time
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- Experience
- Any
- Salary
- CAD 55,000 – CAD 75,000 / year
- Openings
- 1
- Posted
- 6 days ago
- Work mode
- Hybrid
- Resume
- Required to apply
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Job description
About Us
At illumin, we are revolutionizing the advertising industry with our platform that integrates journey planning, execution, and analysis. Our solutions empower marketers to engage their audiences effectively using real-time data and intuitive visualization tools. By merging media planning and purchasing into one easy-to-use interface, we enable marketing teams to optimize campaign performance and deliver personalized insights that enhance decision-making.
Currently transitioning into a product-led organization, our team comprises over 100 skilled professionals, guided by new leadership. Our focus is on leveraging data power, enhancing AI technologies, and investing in our people to redefine the future of journey advertising.
Our culture centers on execution excellence and valuing our individuals. We seek proactive team members, dubbed illumineers, who prioritize speed, delivery, and maintain an entrepreneurial spirit. This is a unique opportunity to join us amid this transformation.
Role Overview
As a Business Development Representative reporting to the Senior Director of Growth Marketing, you will engage with inbound and outbound prospects to qualify opportunities and introduce them to the appropriate Account Executive. Collaborating closely with Marketing and Sales, you will help create a seamless customer journey and build a robust pipeline of qualified leads. This full-time, hybrid role requires onsite presence in our downtown Toronto office on Mondays, Tuesdays, and Thursdays.
Responsibilities
- Manage inbound leads by quickly responding, understanding prospect needs, and qualifying readiness to buy through discovery conversations.
- Drive outbound prospecting efforts via email, phone, and LinkedIn to targeted accounts, fostering relationships and booking qualified meetings for Sales.
- Keep Salesforce and sales tools updated to accurately document prospect interactions and manage a high pipeline volume meeting service expectations.
- Collaborate with Revenue Growth teams to refine lead qualification, outreach strategies, and customer journey improvements by sharing insights and feedback.
Qualifications and Skills
- Proven experience in business development, inside sales, or customer-facing roles engaging and qualifying prospects using multiple outreach channels; SaaS, AdTech, or MarTech experience is advantageous but not mandatory.
- Excellent communication skills with confidence in initiating discussions, asking insightful questions, and adapting messaging professionally across varied platforms.
- Technical proficiency with CRM and sales engagement software such as Salesforce, Salesloft, or LinkedIn Sales Navigator, with a quick learning curve for new technologies.
- A driven, curious mindset eager to learn, accept feedback, take ownership, and thrive in a coaching-focused, collaborative environment.
Compensation and Benefits
The annual base salary ranges from 55000 to 75000 CAD plus bonus, dependent on experience, skills, and role complexity. We maintain transparent and fair compensation policies and are open to discussions throughout the hiring process.
Our supportive work environment encourages innovation, experimentation, and new ideas. Employees receive flexible work schedules, meal credits for in-office days, and complimentary massages every eight weeks. Comprehensive benefits include life insurance, disability coverage, prescription and dental plans, vision and mental health support, access to wellness apps, workplace advisors, and a $300 yearly healthcare spending account.
Recruitment Process and Inclusion
- A virtual interview with a Talent Advisor to explore your interest and experience, recorded for assessment purposes.
- A virtual interview with the Senior Director of Growth Marketing focused on your sales approach and relationship-building skills.
- An in-person interview including a mock discovery or qualification exercise with senior marketing leadership.
We are dedicated to diversity and provide equitable, inclusive, and accessible work conditions. Applicants requiring accommodations during the hiring process may request support via email.