Business Development Executive (BDE)

About the Role

This position involves leading merchant acquisition, activation, and transaction growth to enhance the Benow EMI business across a designated region. The candidate will focus on elevating merchant productivity by driving frequent transactions via the Benow application and actively promoting pertinent bank, brand, and Benow offers and campaigns.

Responsibilities

• Conduct routine visits to assigned merchants according to the beat plan to maintain strong engagement.
• Stimulate merchant activation and boost transactions and GMV through the Benow platform.
• Manage a portfolio of roughly 150–175 merchants, optimizing their productivity levels.
• Identify merchants with low activity or performance and implement strategies to enhance their transaction rates.
• Instruct merchants and promoters on Benow EMI products, offers, schemes, and campaigns to ensure thorough understanding.
• Promote bank, brand, and Benow offers directly to merchants to increase customer uptake.
• Develop and nurture strong relationships with merchants to foster engagement, retention, and business expansion.
• Collaborate with internal teams to quickly resolve any merchant or operational challenges.
• Monitor daily performance relative to targets and provide market and competitor insights to management.

Requirements

• 2 to 3 years' experience in field sales, merchant acquisition, fintech, telecom, consumer durables, distribution, or account management.
• A strong orientation towards fieldwork with readiness to travel extensively within the assigned area.
• Excellent communication abilities combined with adept merchant relationship management skills.
• Proven capability to comfortably meet sales, transaction, and GMV objectives.
• Self-sufficient in managing a substantial merchant portfolio through consistent field visits and follow-up actions to achieve desired business outcomes.