Business Development Executive (BDE)

Company Overview

Microline India Pvt Ltd. (Senses Electronics Pvt. Ltd.) invites applications for the role of Business Development Executive to promote their product, Senses Interactive Panels. This role is primarily focused on EdTech and B2B sales across India, emphasizing sales to educational and corporate institutions.

Role Summary

The selected candidate will actively pursue field sales responsibilities including lead generation, client engagement, and closing deals related to interactive panels targeting schools, colleges, coaching centers, and corporate entities nationwide. The job demands a dynamic approach towards sales and relationship building.

Key Responsibilities

• Identify and approach potential clients like schools, colleges, training centers, and corporates to promote and sell interactive panel solutions.
• Carry out market research to discover new sales prospects and opportunities.
• Maintain a solid pipeline of prospective customers.
• Organize and present product demonstrations highlighting features and advantages of Senses Interactive Panels.
• Assess client needs and customize product offerings accordingly.
• Engage in pricing negotiations and secure sales meeting monthly and quarterly targets.
• Build and sustain strong professional relationships with key decision-makers such as principals and IT heads.
• Deliver post-sales support including installation and user training to ensure client satisfaction.
• Conduct follow-ups to encourage repeat business and gain referrals.
• Document and update lead, prospect, and sales data using CRM systems.
• Work closely with marketing and technical teams to integrate sales strategies effectively.
• Generate regular sales reports to update managerial stakeholders.

Candidate Requirements

• 0 to 2 years of experience in B2B sales, particularly in EdTech, institutional, or technology sales sectors.
• Familiarity with smart classroom technologies, audiovisual products, or EdTech software is advantageous.
• Excellent communication skills in English with additional languages such as Kannada, Hindi, or Marathi considered a plus.
• Demonstrated ability to meet or surpass sales targets.
• Basic technical understanding of interactive panels, smart boards, and AV solutions.
• Willingness and ability to travel extensively for field sales duties.
• Graduate degree in Business, Marketing, or related disciplines; MBA preferred but not required.

Compensation and Benefits

• Attractive salary supplemented with performance-based incentives.
• Allowances for travel and mobile expenses.
• Exposure to a rapidly expanding EdTech sector.
• Access to training and professional growth programs.
• Potential career advancement leading to sales leadership positions.

Additional Information

The position is full-time with a six-day working week. The role demands energetic and goal-oriented individuals prepared to manage both client acquisition and relationship functions effectively within the EdTech industry landscape.