Business Development Associate

About BU Soft Tech

BU Soft Tech is a worldwide technology company specializing in products, services, and digital engineering solutions. It supports organizations in building, modernizing, and scaling confidently by blending consulting, engineering, data insights, and platform expertise. Serving enterprises, mid-market, and rapidly growing firms, BU Soft Tech delivers comprehensive solutions from strategic planning and architecture to execution and ongoing enhancement. Its expertise covers digital and technology consulting, data analytics and AI, digital engineering, cloud transformation, enterprise platforms, product engineering, and system integration. The company prides itself on being a trusted partner that simplifies complexities while driving growth through technology.

Role Overview

We are seeking an enthusiastic Business Development Associate to join our sales team and help drive new business growth at BU Soft Tech. This role suits candidates who have experience in IT or Software Services sales, possess strong communication skills, and are passionate about lead generation, prospecting, and engaging clients.

Key Responsibilities

• Identify and research potential B2B clients across global markets.
• Generate qualified leads using LinkedIn, emails, cold calling, databases, and other prospecting methods.
• Conduct targeted outbound calls and email campaigns to potential clients.
• Establish connections with key decision-makers such as CXOs, and leaders in IT, Digital, Data, and Technology domains.
• Comprehend client requirements to spot new business opportunities.
• Arrange qualified meetings for the sales team to advance sales processes.
• Maintain detailed records of prospect interactions and activities.
• Consistently follow up with prospects to nurture and advance opportunities.
• Collaborate with Sales, Presales, and Delivery teams when necessary.
• Meet monthly targets relating to activities and qualified meetings.
• Provide regular reports on outreach campaigns, meetings, and sales pipeline status.

Required Skills and Experience

• 1 to 2 years of experience in IT or Software Services Business Development, Inside Sales, SDR, or B2B Sales roles.
• Strong verbal and written communication abilities.
• Comfortable with cold calling and proactive outbound prospecting.
• Experience leveraging LinkedIn and email outreach for lead generation.
• Basic knowledge of IT services including Software Development, Cloud, Data, AI/ML, or Enterprise Applications.
• Ability to research companies and identify appropriate decision-makers.
• Excellent follow-up and relationship management skills.
• Target-oriented mindset, thriving in a performance-driven environment.
• Working proficiency with Microsoft Excel or Google Sheets and sales tools.

Preferred Qualifications

• Previous experience selling IT services in the United States market.
• Familiarity with sales platforms like LinkedIn Sales Navigator, Apollo, or comparable tools.
• Hands-on exposure to lead generation and appointment setting processes.

Key Performance Areas

• Effective lead generation.
• Executing outbound calls and email outreach campaigns.
• Generating qualified meetings.
• Maintaining regular follow-ups with prospects.
• Ensuring CRM data accuracy and activity tracking.
• Contributing to the sales pipeline development.
• Achieving monthly sales activity and meeting targets.

Benefits and Opportunities

• Engage with a fast-growing IT services company.
• Gain exposure to international clients and technology-driven business prospects.
• Receive learning opportunities across areas such as Data, AI/ML, Cloud, Enterprise Applications, and Software Engineering.
• Enjoy a career path focused on growth driven by performance.