Business Development Associate

Overview

Guidepoint's Business Development teams focus on expanding our client base and strengthening relationships with existing clients. We support all Guidepoint's services by conveying how we assist clients in staying informed to make smarter business decisions. Our teams strive to deliver tailored solutions that help every potential client maximize their partnership with Guidepoint.

The Business Development team is seeking an entry-level Business Development Associate to contribute to our growth with major financial institutions, asset managers, private equity firms, and hedge funds in the region. This role involves building a pipeline of prospects across various industries and offers a great chance for a motivated individual eager to learn about the institutional investment sector and impact our business model significantly.

Key Responsibilities

• Proactively conduct outbound prospecting to qualify new leads and identify fresh business opportunities.
• Collaborate with senior sales members to schedule meetings with new prospects and coordinate meetings with current strategic clients to find growth and cross-selling opportunities.
• Achieve assigned prospecting and meeting targets using cold calls and other lead generation techniques.
• Support creation of marketing materials and client presentations.
• Gain practical knowledge of primary research techniques, competitor analysis, and the institutional investment process and strategies.

Qualifications

• Bachelor’s degree in finance or a related field from a four-year university.
• General understanding of the sales cycle from lead generation through managing client relationships.
• Strong communication skills suited for engagement with high-profile clients including hedge funds, mutual funds, and private equity firms.
• Proven ability to work effectively within a team environment.
• Motivated to work in a sales and lead generation role driven by KPIs and metrics.
• Comfortable working in a fast-paced, results-focused environment.

Benefits

• Flexible working arrangements.
• Competitive salary package.
• Casual and informal workplace atmosphere.
• Entrepreneurial culture with diversity and international participation.

About Guidepoint

Guidepoint supports end-to-end research processes for leading research teams worldwide. With a global network of over 2 million experts and more than 1,600 staff, we provide instant access to expertise, primary research, and actionable insights for informed decision-making. Through consultations, surveys, events, proprietary content, and AI-powered tools, we back every decision-making phase—from hypothesis formation to insight validation and decision conviction.

Our success is grounded in the diversity across our employees, experts, and clients, which fosters meaningful connections and broad perspectives. We are dedicated to maintaining an inclusive and welcoming environment where people from all backgrounds, identities, and experiences thrive and contribute.