Business Development and Client Engagement Associate

About Centre for Executive Development (CED)

CED is committed to advancing and professionalizing executive and administrative support professionals across various sectors. The organization provides accredited training, certifications, and continuous development opportunities to equip professionals with world-class skills and credentials that enhance leadership and impact in the workplace. CED operates under experienced industry experts following international best practices, promoting ethical standards, capacity-building, and networking opportunities. It also advocates for career progression and recognition for executive support professionals in Ghana and beyond.

Role Overview

The Business Development & Client Engagement Associate will play a vital role in driving enrolment and revenue by identifying potential clients, promoting certification and executive development programs, managing inquiries, and successfully converting leads into registrants.

Key Responsibilities

• Identify and research prospective individuals and corporate clients suitable for CED’s programs.
• Conduct outbound outreach through calls to targeted markets to generate interest.
• Maintain a comprehensive database of potential clients and participants.
• Generate leads from diverse sources including referrals, social media, and events.
• Effectively communicate program details, including requirements, fees, and benefits to prospects.
• Offer program recommendations aligned to clients' backgrounds and development needs.
• Consistently follow up until prospects make decisions and convert qualified leads to registrations.
• Promote events such as information sessions, masterclasses, and corporate conferences.
• Respond promptly to inquiries via phone, WhatsApp, email, and social media, ensuring accurate and professional communication.
• Maintain strong client relations throughout the registration process and ensure completion of all necessary documentation and payments.
• Assist corporate business development through outreach to HR and decision-makers, scheduling meetings, and supporting proposal preparation.
• Accurately document all engagement activities and protect client confidentiality.
• Support marketing efforts and participate in events to assist with client engagement and feedback collection.

Performance Indicators

• Quantity and quality of outbound calls and leads generated.
• Efficiency of follow-ups and conversion to registration.
• Number of corporate meetings and appointments secured.
• Accuracy of lead tracking and reporting.
• Achievement of enrolment and event attendance targets.
• Professionalism in client communications.

Minimum Qualifications

• Bachelor’s degree or HND in Marketing, Business Administration, Communications, or related disciplines.
• Experience in sales, customer service, telemarketing, or business development is beneficial.
• Proficiency with Microsoft Office and Google Workspace.
• Competency using WhatsApp Business, email, and digital communication tools professionally.

Essential Skills and Competencies

• Strong verbal and written communication capabilities.
• Telephone engagement skills with confidence and professionalism.
• Effective listening, questioning, persuasion, and objection handling skills.
• Goal-driven and highly motivated to achieve targets.
• Strong follow-up and relationship management abilities.
• Excellent organizational, time management, and attention to detail skills.
• Ability to work independently and collaboratively maintaining integrity and confidentiality.
• Willingness to acquire knowledge about executive education and certifications.

Personal Traits

• Confident, courteous, and presentable.
• Energetic, proactive, and resilient under target-driven pressure.
• Persuasive without being aggressive.
• Reliable, punctual, accountable, and passionate about professional growth.

Deliverables

• Maintain active and precise prospect databases.
• Complete mandated daily calling and follow-ups.
• Generate qualified leads, both individual and corporate.
• Contribute to enrolment and revenue goals.
• Provide timely, accurate sales and client engagement reports.
• Represent CED positively in all interactions.