Brand Partnerships Manager

About Handpik.ai

Handpik.ai is a fashion search platform powered by AI that brings together a wide range of Pakistani apparel brands in one accessible location. Shoppers can search once and discover matching items from multiple brands, then are directed straight to the brands' own stores. With around 30,000 monthly visitors and growing, brand partnerships form the backbone of the company's business model.

Role Overview

The Brand Partnerships Manager is responsible for managing the brand ecosystem on the Handpik platform. This includes sourcing Pakistani fashion brands, pitching the platform to decision-makers such as founders and marketing professionals, securing partnership agreements, and overseeing the onboarding and activation of brands on the platform.

Key Responsibilities

• Develop and maintain a pipeline of both established and emerging Pakistani apparel brands.
• Engage with brand stakeholders to present Handpik's offerings and manage the entire partnership process from initial contact to contract signing.
• Coordinate with technical teams to facilitate catalog or product feed integration and ensure smooth onboarding and launch of partner brands.
• Maintain ongoing brand relationships through performance reviews, upselling opportunities, renewals, and resolving any issues that arise.
• Provide insights from brand interactions regarding market demands, pricing, and objections to inform product and marketing strategies.
• Achieve monthly targets related to brand outreach, partnership agreements, and successful platform launches.

Essential Qualifications and Skills

• At least two years of experience in brand, seller, or partner onboarding or partnerships within marketplaces, aggregators, or platforms (examples include Daraz, Foodpanda, Laam, Vouch365, or comparable companies).
• Proven success in personally closing deals and onboarding partners, with quantifiable results available.
• Pre-existing connections within the Pakistani fashion or e-commerce sectors are highly advantageous.
• Comfortable conducting cold outreach, participating in face-to-face meetings and managing extended follow-up processes.
• Fluent in both written and spoken English and Urdu.
• Strong organisational skills, including maintaining accurate CRM or spreadsheet records without reminders.

Preferred but Not Required

• Experience working on the fashion or direct-to-consumer (D2C) brand side.
• Familiarity with Shopify or WooCommerce catalogs and product feed systems.
• Basic knowledge of performance marketing, particularly on platforms like Meta and Instagram.

Application Instructions

Applicants should submit a CV accompanied by a brief explanation detailing the number of brands or partners personally onboarded in their most recent role, the duration of that onboarding period, and their approach to achieving these results. Applications lacking this information will not be considered.