B2B Growth / Performance Marketer

About the Role

Our affiliate company, Capital Placement, operates as a two-sided platform linking employers on one side with early-career candidates on the other, facilitating optimal matches between them. Currently, the sales team manages the complete employer acquisition cycle primarily through cold outreach efforts. While effective, this approach is reaching its potential limit due to increased inbox saturation and declining engagement from prospects.

We are seeking a Growth Marketer focused on B2B to develop a robust inbound marketing system from scratch. Your mission will be to attract employers actively looking to hire interns or graduates, thereby enabling sales teams to focus on closing deals rather than lead generation. You will design and manage comprehensive marketing systems including paid advertising, retargeting, email automation, and AI-driven tools.

Key Responsibilities

• Develop and implement a lead acquisition strategy that delivers measurable results within the first month and scales over 6 to 12 months.
• Manage and optimize paid advertising campaigns across Google, LinkedIn, Meta, and other relevant advertising platforms to maximize conversion efficiency.
• Design and operate email nurture sequences, lead scoring models, and automation workflows to promptly route qualified leads to the sales team.
• Create and test landing pages to attract the targeted employer audience and continually optimize performance through A/B testing.
• Enhance Capital Placement's visibility on AI-powered search engines like ChatGPT and Gemini using structured data, citations, and Answer Engine Optimization techniques.
• Monitor and analyze the complete sales funnel from initial visit through deal closure, utilizing insights to enhance marketing and sales performance.
• Collaborate closely with the sales team to define lead quality criteria and refine the lead handoff process.
• Establish a foundation for expanding the marketing team within the next 6 to 12 months.

Requirements and Qualifications

• Proactive self-starter capable of developing innovative solutions in the absence of established processes.
• Minimum of 2 years experience building inbound marketing systems independently at a B2B startup environment, managing both strategy and execution.
• Proficiency and hands-on experience with paid advertising on platforms such as Google, LinkedIn, and Meta, including retargeting campaigns, with proven experimentation skills.
• Experience in email marketing and marketing automation tools.
• Familiarity with sales engagement and enrichment platforms like Clay, Apollo, and Instantly in daily workflows.
• Strong data literacy with ability to create and interpret dashboards for performance tracking.
• Extensive use of AI tools such as ChatGPT or Claude for workflow automation, content creation, and landing page development.

Additional Preferences

• Background in recruiting, educational technology, early-career talent markets, or marketplace startups will be advantageous.
• Experience marketing directly to B2B decision-makers in regions such as the UK, UAE, or other Western markets is a plus.