Automated Lifecycle Specialist

About Equiti Group

Equiti Group is a cutting-edge fintech company delivering multi-asset financial products, including liquidity solutions and online trading platforms. With a multinational team of over 400 professionals fluent in nine languages, Equiti serves diverse clients across Europe, the Middle East, and Africa, providing retail, professional, and institutional brokerage services. The company is dedicated to democratizing financial opportunities worldwide through education and accessible technology.

Role Overview

We are seeking an Automated Lifecycle Specialist to join our Digital Product department remotely, collaborating closely with our Dubai-based team. This role involves crafting, implementing, and enhancing data-driven, personalized multi-channel customer journeys that span the entire client lifecycle in a dynamic fintech setting.

Key Responsibilities

• Design lifecycle marketing strategies to convert, engage, and re-engage customers at various stages.
• Plan and run campaigns across multiple channels including email, push notifications, in-app messaging, and WhatsApp.
• Create and manage behavioral and transactional audience segments to maximize campaign relevance and personalization.
• Deploy automated and event-triggered campaigns utilizing data insights for continual refinement.
• Conduct A/B testing on communications' messaging, timing, and targeting to enhance outcomes.
• Analyze campaign data and client behaviors to drive ongoing improvements in lifecycle effectiveness.
• Collaborate with product and commercial teams to support new product introductions and feature adoption via lifecycle channels.
• Work with teams handling data, APIs, segmentation, and execution of customer journeys.
• Contribute to messaging strategies and campaign designs ensuring compliance and high engagement.
• Drive client activation, trading volume, retention, and revenue growth through lifecycle initiatives.
• Prepare performance reports, extract insights, and aid in stakeholder presentations.

Candidate Profile and Requirements

• At least 2 years of experience in lifecycle marketing, CRM, or marketing automation, preferably in fintech, trading, or digital platform environments.
• Deep knowledge of client lifecycle dynamics, segmentation strategies, and personalized marketing approaches.
• Proficiency with marketing automation tools such as Salesforce Marketing Cloud, Braze, MoEngage, or Twilio.
• Experience managing multi-channel lifecycle marketing campaigns involving email, push notifications, in-app messages, and WhatsApp.
• Strong analytical capabilities with the ability to translate data into effective marketing tactics.
• Excellent technical, problem-solving, and communication skills.
• Self-motivated and adaptable to high-paced, changing environments.

Additional Information

Equiti values diverse talent and encourages professional growth. The company operates globally with a strong commitment to equal employment opportunities. Our corporate structure encompasses seven regulated financial entities alongside technology and marketing hubs, servicing multiple continents including Africa, Europe, and the Middle East.