Associate Sales Development Representative (SDR) - SaaS/Product Sales

About Vinove Software

Vinove Software and Services is an ISO 9001:2008 and NASSCOM certified IT company with over 12 years of industry experience. We specialize in delivering web services and solutions to both national and international clients. Our expertise lies in utilizing focused, proven strategies and technologies tailored to any business requirement. With a strong blend of knowledge and experience, our culture is driven by passionate, innovative, and detail-oriented professionals.

We operate as a web development company with offices in India and the USA. Our range of services includes custom web design, application development, mobile app creation, internet marketing including SEM, and user-centric eBusiness solutions. Our clientele spans top corporations worldwide including ITPreneurs, Prestige Constructions, Patel Roadways, the US Federal Government, TPac, and Corporate Awards Australia, among others.

Job Overview

We seek a highly driven and enthusiastic Associate Sales Development Representative with 6 months to 2 years of experience in SaaS, product sales, or international B2B lead generation. This role is based in Noida office and focuses on outbound prospecting, lead generation, and customer engagement primarily targeting the US market. The candidate will be instrumental in identifying prospects, initiating contact, qualifying leads, and arranging product demos to support the sales team.

Core Responsibilities

• Generate qualified leads via cold calling, cold emailing, LinkedIn outreach, and follow-ups with prospects.
• Engage decision-makers, founders, managers, and business stakeholders effectively.
• Identify customer challenges and clearly articulate the benefits of Vinove's SaaS and product solutions.
• Schedule meetings and product demonstrations for the sales team.
• Conduct outbound prospecting campaigns aimed at US and international markets.
• Keep the CRM updated with relevant lead information.
• Perform basic market research to uncover new business opportunities.
• Collaborate with Sales, Marketing, and Customer Success teams to enhance lead quality and boost conversion rates.
• Meet monthly targets related to lead generation and meeting bookings.

Required Qualifications and Skills

• 6 months to 2 years of experience in SaaS sales, product sales, international lead generation, or B2B sales development.
• Preferably experienced in selling software products, SaaS platforms, or subscription-based solutions.
• Basic knowledge of SaaS business models and customer lifecycle.
• Experience interacting with US or international prospects is beneficial.
• Strong verbal and written communication skills in English.
• Proficiency in cold calling, email outreach, and interpersonal communication.
• Familiarity with CRM and sales tools such as HubSpot, Salesforce, Zoho CRM, Apollo.io, and LinkedIn Sales Navigator.
• Ability to rapidly grasp product offerings and communicate their business advantages.
• Motivated with a strong learning mindset, problem-solving skills, and capability to work in a target-driven environment.

Preferred Experience

• Experience within IT services, SaaS products, AI solutions, HR Technology, productivity tools, or workforce management.
• Background in outbound sales campaigns and lead nurturing.
• Understanding of key SaaS metrics like MRR, ARR, churn rates, and customer acquisition.
• Experience with outbound sales automation tools is a plus.

Performance Metrics (KPIs)

• Number of qualified leads generated
• Meetings and demo bookings
• Conversion rate from leads to opportunities
• Contribution to the sales pipeline
• Response and engagement rates from outreach efforts
• Achievement of monthly and quarterly sales targets

Eligibility

Any graduate is eligible to apply for this position.

Additional Information

This is a full-time, in-office role based in Noida, India. The salary ranges between 400000 and 600000 INR per annum.